8 Design Tips for Websites Targeting Multiple Audiences
No matter what type of business you run, you may be targeting varied and — in some cases — even completely opposite audiences. Or, you may offer various product lines and services that distinctly differ from one another. In any of these instances, targeting multiple audiences while keeping a single, cohesive website isn’t always an… Read More
Can You Outsource Customer Help to Chatbots?
Outsourcing is something you should definitely consider whenever you start feeling overwhelmed, that you are wasting too much time on tasks that you would love to give to someone else, or simply when you need to automate things. After all, that’s what bots are all about, right? Can you outsource customer support to bots, too?… Read More
How to Encourage Users Through Your Sales Funnel
You’ve gotten the first part down — visitors are clicking through to your website. Not everything is going right, however. Maybe you’ve started to notice that a lot of those visitors aren’t converting — or perhaps you’re wondering how you can ensure even more click-throughs turn into sales or subscriptions. Here is how you can… Read More
How to Reduce Bounce Rate in 7 Easy Steps
Converting site traffic into sales isn’t as easy as singing your ABC’s. In fact, it’s an art form, which is why specialist SEO firms exist. Your bounce rate is the percentage of users who leave your website without clicking to a second page. For best web optimization, you need to target reducing your bounce rate…. Read More
5 Simple Steps to Writing Web Copy That Actually Converts
The main purpose of your web copy is to provide your potential customers with the information that will help them make the right decision. You should offer a solution that will help them feel happy while also generating conversions. Writing an effective web copy is a challenging task, and writing it consistently can be even… Read More
Some Expert Tips for Effective Salesforce CRM-based Lead Management
Leads, i.e., prospective customer information, are the most valuable inputs for any business. It may consist of cold leads and hot leads of people who are largely interested in the kind of products and services you offer. Leads are considered to be the lifeblood of any business. Converting these leads to successful customers is the… Read More
The Top Characteristics of High-Converting CTAs
What is it about some calls to action (CTAs) that make them convert better than others? Many different factors come into play, including the overall design of the site and the target audience. An average click-through rate for CTAs is 4.23 percent. Of course, this varies by industry and individual button. But as a rule… Read More
Google Analytics CRM Integration
Many tools allow you to affect sales positively and increase the effectiveness of marketing activities. However, one of the most personalized is the internal base. You should get to know what they are guided by, and how it is more convenient for them to buy. In this article, we will describe how to work correctly… Read More
How to Create a Landing Page that Converts
Conversion rates vary a fair bit depending on what industry you’re in. But, did you know that industry average conversion rates aren’t applying to the top 25% of sites? That’s right, with a few simple guidelines you have a higher chance to turn the traffic into valuable clicks. Although traffic is the lifeblood of any… Read More
Should My Industrial Website Support Live Chat?
In the last decade or two, the world and the way we do business has become increasingly digital. Where you would once go into your local store, today almost every company has an online presence. Many young people will tell you they don’t want to talk to someone face-to-face. Instead, they prefer to live chat,… Read More