How to Build a Strong Brand Identity in 2020
Robust branding is the best way to stand apart from your competition. It isn’t as easy in a crowded space such as the internet to create an enduring image, though. Tactics that worked two years ago are now less effective, as smart consumers catch on to marketing trends. Companies spend around $333 billion on digital… Read More
How to Do Effective SEO on Your E-Commerce Product Pages
SEO for product pages is a difficult thing to get right. Product pages are designed to maximize conversions, with the goal being to take visitors from browsing into purchasing. For SEO purposes, though, you want to provide content that encourages the search engines to give you a top ranking. It can sometimes be the case… Read More
20+ Best Shopify Apps: Boost up your Sales
There was a time when you needed to work on HTML and other coding languages to create a website or add dynamic functionality to your store. However, Shopify changed the trend and made the whole process a piece of cake. Shopify offers thousands of apps for adding awesome features to your store. Whether you want… Read More
How to Migrate a Website From One Server to Another: A Guide for Beginners
There are many reasons to change hosts or servers. You may have had outgrown your current hosting plan, or you found a faster host. That’s enough of a reason to change servers. Read on to find out how to migrate a website from one server to another easily. Double Check Your New Server It makes… Read More
The Wisest Approach to Thunderbird-Outlook Transition
Although the Mozilla client is free and popular, it does not make the cut in the corporate world. The majority of businesses still stick to Outlook as their default tool for e-correspondence. This choice is logical. Whether it is a new employer or sheer convenience prompting you to do it, there are tools for the… Read More
Improve The Security of Your WP Site With These 5 Plugins
Getting a website up and running, whether it is for online sales, blogging, or an online portfolio, is challenging enough. Add any significant security complications to that, and it’s a recipe for a day (or month) ruined. Unfortunately, this is the reality when it comes to WordPress sites. The platform is so popular that hackers… Read More
How to Encourage Users Through Your Sales Funnel
You’ve gotten the first part down — visitors are clicking through to your website. Not everything is going right, however. Maybe you’ve started to notice that a lot of those visitors aren’t converting — or perhaps you’re wondering how you can ensure even more click-throughs turn into sales or subscriptions. Here is how you can… Read More
Growing in the Right Direction: How to Keep Up When Your Business Starts Expanding
We all dream of growing our businesses – in fact, the reason we go into business is to see it expand, grow, evolve, become the best version of itself it can be. However, the majority of businesses fail to achieve this. We can spend several days here talking about what lies behind the outcomes. Is… Read More
How Page Speed Impacts Your Google Rankings and How to Improve It
Your website speed has a massive impact on your overall online presence. Since page speed is a ranking factor, a slow website is destined to fail. When operating in a competitive digital environment where your competitors are doing everything to ensure good user experience, you can’t afford to repel your hard-earned traffic with your slow… Read More
Affiliate Marketing for Beginners: Payment Methods
Did you know that you can monetize your social media pages and blog sites? Affiliate marketing makes this possible. It can be artistically and at the same time, economically rewarding, yet it does not take up too much of your time because it does not need too much legwork or other money-making methods. An example… Read More