Step Up Your Game with Emoji for Local SEO
The use of emojis as a Local SEO strategy may seem like a ridiculous idea, but is it? Different search engines have been allowing users to search using emoji, from Bing to Yahoo. The Huffington Post reported that in 2014 Yelp started allowing for emoji search. Also, Google hasn’t been left behind. In 2016, it… Read More
Checklist for Finding a Right Web Host for Your Website
Choosing a web host is a difficult task, especially as there are so many different ones on the market. How do you know which one is the best, and which one suits you? Well, before you get all muddled and indecisive, we have compiled our list of tips for all the new as well as… Read More
Weglot Review – The Best Way to Translate Any Website
WordPress has become the most popular Content Management System in the world. More than 30% of the websites on the internet run on WordPress. With its vast community, language has been a significant barrier to attract more viewers. With single language support by WordPress, making a multilingual site is a bit of a hassle. You… Read More
5 Reasons WordPress is Still the Best CMS
Multiple innovative programming languages and environments are used nowadays for websites building, but WordPress is the most efficient and, therefore, popular CMS. Dating back to 2003, the system is preferred by 50% of Americans that are internet users (as of 2014). The readers also prefer visiting the sites that are created using the system, because… Read More
Setting Up a New Store and Choosing the Right Platform
Launching an online store? Seems to be easier said than done right? These days launching an online store is not so difficult. You have a plethora of hosted platforms available online like Shopify, BigCommerce, etc., which can help your online store go live even if you don’t have any technical knowledge. But, that would just… Read More
Branding, Content and Lead Generation
Get your branding, content, and lead generation right! Creating great branding, content, and lead generation is no easy task. It’s multilayered and complex. Nevertheless, there are simple things you can do to give yourself as much of an advantage as possible from the get-go. To optimize your content and lead generation, we will also touch… Read More
4 Ways to Integrate Automation in Your Email Marketing Strategy
Let’s be brutal here. Email marketing isn’t for the weak of heart. You don’t just churn out content and broadcast them to everyone on your mailing list. For example, are they in the mood for one of your discount offers? Do they require further nurturing with more informative content? It’s all about sending the right… Read More
What is A/B testing and how does it work?
Data is a huge deal in online business. No self-respecting marketer, manager, or leader makes decisions without analyzing the data. Why? Because data is evidence that ensures that the decision won’t be made on instincts. If you’re wondering what it is, read below. What is A/B Testing? A/B testing is defined as a method of… Read More
5 Essential Web Design Tips for Startups
Having a digital presence is essential for many startups because it shows customers that you are a credible business. As a new startup, you have probably already sparked some interests in your company and what it does; therefore, take this opportunity to drive traffic to your website. Some of the best website designs are intuitive,… Read More
WordPress SEO Mistakes that Can Wreck Your Website’s Conversion Rate
Just when you think you know everything about SEO or Search Engine Optimization, something happens and reminds you how complicated it can be. There are too many variables involved — so much that even experienced digital marketers overlook certain aspects of their WordPress SEO from time to time. But that’s to be expected. After all,… Read More