How to Monetize on Your Business’s BBB Accreditation
Better Business Bureau (BBB) accreditation can go a long way in making your business seem more trustworthy and reputable. However, it can be a serious recurring expense — in Boston, for example, accreditation may cost you anywhere between $480 and $1,115 or more every year. If you’re BBB accredited, you probably want to get the… Read More
How to Highlight Your Business Mission Statement on Your Site
Your mission statement gets to the core of who you are as a brand. What do you stand for, and how do your causes and policies tie into your passions? A purpose drives everything you do and impacts how others see your company. In the Job Seeker Nation Study, researchers found that about 88% of… Read More
7 Websites That Are Captivating Us Right Now
Finding inspiration for your web designs is sometimes challenging. It seems as though every site has similar components, such as a navigation bar, relevant images, headlines, and CTAs. While that’s true, there is still a lot of room for creativity and individualized designs. A physicist named Tim Berners-Lee published the first website in the summer… Read More
Why You Should Update Your Business Site During COVID-19
The landscape of nearly every business sector is different than it was just a few months ago. COVID-19 has impacted most industries — some more than others. Even if your company is still running at full capacity, you’ve likely had to make multiple changes. In April, American companies cut about 20.2 million jobs as the impact… Read More
8 Ways to Determine if Your Landing Page Is Working for Your Business Goals
Effective landing pages are a key component of any online marketing campaign. When customers click through from an email or ad, the landing page convinces them to keep moving along toward a conversion. Landing pages can also be hard to do well. On average, landing pages have a conversion rate of just 2.35%. Here are… Read More
Five B2B Contact Forms to Inspire Your Next Design
Your site’s contact forms can result in higher conversions, but they need to offer an excellent user interface (UI). The forms used to reach other business owners (B2B) are often lengthy and demand deeply personal information. Users might be reluctant to share a telephone number or details about their age or income. Unbounce reported that… Read More
Five Video Integrations Your Business Site Should Invest In
Adding video to your website engages your visitors and gives you another opportunity to showcase what you do best as a company. There are many different types of videos, such as a welcome message, product showcase, and even educational videos. However, figuring out the best way to include these videos on your landing page isn’t… Read More
8 Design Tips for Websites Targeting Multiple Audiences
No matter what type of business you run, you may be targeting varied and — in some cases — even completely opposite audiences. Or, you may offer various product lines and services that distinctly differ from one another. In any of these instances, targeting multiple audiences while keeping a single, cohesive website isn’t always an… Read More
How to Build a Strong Brand Identity in 2020
Robust branding is the best way to stand apart from your competition. It isn’t as easy in a crowded space such as the internet to create an enduring image, though. Tactics that worked two years ago are now less effective, as smart consumers catch on to marketing trends. Companies spend around $333 billion on digital… Read More
How to Encourage Users Through Your Sales Funnel
You’ve gotten the first part down — visitors are clicking through to your website. Not everything is going right, however. Maybe you’ve started to notice that a lot of those visitors aren’t converting — or perhaps you’re wondering how you can ensure even more click-throughs turn into sales or subscriptions. Here is how you can… Read More