Building up your WordPress site brand recognition and user trust can be a tough task. When you also have low page views and high bounce rates, then it’s going to reflect poorly on your brand.
But how do you keep your visitors from leaving your site? It’s not easy, that’s for sure. Thankfully, there are ways to improve your site’s metrics, and we’re going to share them with you. In this article, we’re going to help you increase your WordPress page views, which will improve your overall metrics.
Page visits vs. Pageviews
You’ve probably heard plenty of digital marketing gurus claiming how essential page views and page visits are for a website. If you’re a beginner, you probably can’t tell what the differences are, but it’s important to be able to distinguish between the two.
Page visit is the metric in which we count the number of people that access your website. As long the session is active, it will be counted as one unique page visit. When the session expires, and the visitor refreshes the page (activates a new session), then it counts as a new unique page visit.
There can be instances where a single visitor can account for multiple visits to your website.
For page view, it counts up the times when a visitor navigates the different pages on your website during a page visit. Let’s say a visitor loads up your page, then clicks on a separate section of your blog, then that counts as two views.
Similar to page visit, it’s possible for a single visitor to account for multiple page views in a single visit.
If you want to track your metrics and site performance over a period, we recommend using Google Analytics to do so. When you have a high page view, it means that visitors like what they see and what your website delivers.
1. Create content worth consuming
Before we get into the insider tips on retaining visitors, you have to ask yourself one question:
When website owners choose to focus on widgets and features to attract visitors to their page, they end up ignoring the one thing that visitors came for — to consume your content.
A fancy website with all the bells and whistles can only get you so far. If you want people to visit your site and stay there, then you have to start by creating content worth staying.
Take the time to understand what it is that your visitors want from your website. By providing high-quality content, whether it’s awesomely written articles or cool explainer videos, your site will naturally enhance its visibility to visitors and search engine platforms.
2. Consistency is key
If you want your audience to keep coming back and stay at your site, then you need to be consistent. It’s not enough to just be consistent with your content output; you also need to have consistency throughout your entire website.
The mistake that first-time website owners often do is to go overboard with their creativity and design a unique layout for each page. In truth, you need to be consistent with some aspects of your web design, which includes color schemes, logos, page layout, typography, and style.
When you have a consistent website, you make it easier for your visitor to access and navigate the website. To do that, you need to have a great site design or an excellent WordPress theme.
You need to be able to answer this question: Do visitors know where to go, what to do, and how to find the content they want when visiting your website?
3. Make your site faster on all platforms
One of the best ways to boost your page view? Provide the best user experience by optimizing the speed of your site.
It can’t be overstated how important speed is for a website and how it heavily affects the overall user experience. Nothing causes a user to abandon your site faster than a slow loading page. All it takes is just a 2-second delay for you to lose your audience attention, so don’t take that chance and make sure your site’s up to speed.
If you need help with making your site faster, here are a few tips:
- Sign up for a reliable and best web hosting
- Regularly update all your plugins, themes, and WordPress version
- Take advantage of browser caching
- Keep your image sizes low
- Compress your JS and CSS files with a plugin
- Keep your plugins to a minimum
Keep your site loading smooth and fast, and you’ll be sure to retain your visitors better and not scare them away with terrible load times.
4. Take advantage of good content linking
One of the proven ways to improve your site’s ranking is to link your content to other high-authority sites. While internal linking is important for that, that’s not all they do.
In fact, linking your content to other popular and relevant sources has plenty of benefits:
- Gives your users more resources to further read up on a particular topic
- Helps verify and support the points you’re making in the article
- Builds up trust and confidence between your site and its readers
Content linking for SEO purposes is only half the job. By linking to other high-quality content, you add value for your readers, which is crucial if you want to build a rapport with them. When your viewers see that you not only provide quality content on your site but also excellent resources to other content, then they are more likely to keep coming back for more.
5. Optimize and improve the SEO of your site
Working on your Search Engine Optimization (SEO) is a must if you want to improve your overall page views. Why? When you rank better on search engines, you’ll get more visitors and more views.
It’s important that your site and content are optimized for SEO so that they’ll perform better on popular search engines and boost your overall traffic. The more traffic your site receives, the better your chances are of maximizing your page views.
There are plenty of SEO solutions available that will get the job done, but if you’re a WordPress user, then we recommend using Yoast SEO, one of the most popular and easy-to-use SEO tool.
Learning to use and apply proper SEO techniques and plugins will significantly enhance your overall metrics and more importantly, improve your page views and page visits.
There are plenty of tried-and-tested techniques that you can adapt to maximize your page viewership. As our article points out, the ways of improving your page views can be simple yet very effective.
Just as a reminder, here’s a quick rundown of the article:
- Make content that visitors want to read and consume.
- Be consistent with your website, from design to content.
- Make sure your website is optimized and loads fast.
- Use good content linking that adds value to your users.
- Apply proper SEO techniques and plugins to improve your metrics
Experiment with the techniques and see which works best with your website to deliver optimal performance, maximizing your page views, and improve your overall metrics.