Dos and Don’ts of Handling Duplicate Content
While Google denies penalizing non-malicious duplicate content, such content still harms your site ranking and reduces traffic. But it can appear anyway due to technical reasons and, thus, there are methods to discover it and fix it. Following are the best practices for the treatment of DC on your website. What you should and shouldn’t… Read More
How to Grow Your Website Traffic Without New Content
Marketers love to talk about the importance of publishing new content. The idea they repeat says that the more content you create, the more you can grow your website traffic. This is a simplistic idea that overlooks one key factor in the formula for growing any website: the content you have already created. If you… Read More
Why You Should Update Your Business Site During COVID-19
The landscape of nearly every business sector is different than it was just a few months ago. COVID-19 has impacted most industries — some more than others. Even if your company is still running at full capacity, you’ve likely had to make multiple changes. In April, American companies cut about 20.2 million jobs as the impact… Read More
5 Great Copywriting Tips from Professionals
Copywriting articles are everywhere, but only a few of them follow the best copywriting techniques and drive the needed conversion to websites. For your copy to work, you need to be aware of the things that make it effective or ineffective. You need to know what defines good copy and what practices have proved themselves… Read More
Why Creating Engaging Video Content is More Important Than “Going Viral”
All a marketer has to do is visit YouTube and see a whole lot of videos that are racking up the views and increasing sales for companies. The truth of the matter is that having a viral video hit is such a difficult thing to do. In fact, of all of the videos that YouTube… Read More
9 Inspiring Tips for Coming Up With Blog Post Ideas
We all eventually come to the point where we just simply don’t know what to write about anymore. Been there done that, but over the years, I have found that there are simpler ways of acquiring ideas for new blog posts. And that’s why today I have decided to help you guys out by providing… Read More
10 Reasons You Need a Video Landing Page For Your Website
A whopping 85% of online marketers use video as a marketing tool. Why video? Because using video is one of the most effective marketing strategies. The thing is, with an attention span of just 8 seconds, you have a very short amount of time to capture your customer’s attention, impress them, and captivate them to… Read More
Top Reasons Behind Google’s Search by Image Innovation
When we talk about search engines, the very first name that surfaces in our mind is ‘Google’ and why not? It is the most used search engine worldwide and ruling the throne since its introduction to the web. Google was not the very first web search engine. Yahoo was there long before the inception of… Read More
Relations Between Content and Design: Should Designers Write?
There is stiff competition among businesses. It is because organizations are producing products that are close substitutes. To succeed, you should attract the attention of the clients, otherwise, you are bound to fail. It is not the responsibility of clients to reach out to the businesses. Entrepreneurs should do everything possible to ensure that their… Read More
Top Content Writing Tips to Improve Your Website SEO
SEO and content go hand in hand, and one would render ineffective without the other. SEO brings you the traffic, and content helps you with maximum conversion. Keyword-optimized content would help in faster indexing of the web pages and push the rankings of the website organically. Many companies are posting bulk content on their websites… Read More