Are you paying as much attention to your blog as you should be? If you’re always scrabbling for something to post about when publication day comes round, then you need to build a strategy that helps you create excellent content. Here’s how a good content strategy works, and how you can build one for your blog.
What Is A Content Strategy?
A content strategy is a plan for every piece of content you share on your platform, whether it’s blogs, pictures, videos, or other forms of communication. It helps bring everything together under your brand, making your content high quality and recognizable as yours.
It’s important to have a content strategy as it will help you build leads as time goes on. A timely blog post is great for bringing readers in, but you want them to stick around. How can you make them do that? A good strategy will help you create evergreen content that always keeps readers coming back for more.
What To Consider When Creating Your Strategy
There are a few questions you’ll need to keep in mind as you start putting plans together. These include:
- Who you’re creating content for
- The problem you’re solving for your audience
- How will you make your work unique
- The formats you’ll use to create content
- The platforms you’ll publish on
- How you’ll schedule and manage your blog creation and publication
How To Create Your Content Strategy
Here are some tips that will help you as you start to put your strategy together.
Define your goal
First and foremost, you need to know what the goal of your blog is. Is it simply to bring more readers in? Do you want to sell through your blog? Do you want to get the word out about what you do? The clearer you are in your aims, the easier it will be to create a strategy.
Get to know your audience
Next, you’re going to need to get to know your audience. “Your blog won’t be successful if you’re not giving readers what they want. Take the time to really think about what they need from you,” says content writer Emily Perkins at Elite Assignment Help. You can even create audience ‘personas’, that embody the type of people who read your blog. Look into what they want, and write directly to them.
Consider which forms of content you want to use
As you have seen in your audience research, they’ll prefer some kinds of content over others. Is it time to change up how you create content for them? For example, if you’ve been blogging for a year, you can try distilling the best posts into an ebook for your readers.
Use tools to help with content writing
You’ll want to put some tools in place to help you create good quality posts. Here are a few to get you started:
- AcademAdvisor: Build grammar skills with this site.
- Big Assignments and AustralianHelp: These writing agencies will help with editing and proofreading.
- Let’s Go And Learn: There are lots of writing guides you can use here.
- Oxessays and Revieweal: The Huffington Post in Dissertation Writing Help recommends these websites as proofreading services.
- My Writing Way: A writing blog with ideas you can use.
- Essay Services and UK Writings: Writing communities you can get involved in.
Brainstorm content ideas
Now’s the time to start coming up with as many ideas as you can for your content. Think of ideas that are relevant now, but will also help you bring in readers later down the line. These ideas will help you get the most from your blog in the months to come.
Create a content management system
Work out how you want to create and publish your content. Some online tools, like WordPress, help you do it all from their dashboard. Pick a management system that’s easy to use, and lets you look at the statistics from your posts. This will help you improve future posts.
These tips should help you create a content strategy that’s ready to go. Once you have it in place, you can start creating better content and getting the most out of every blog you write.