How to Shoot a Self Portrait for Your Website: The Complete Guide
68% of business owners make website personalization a priority in their marketing campaign. But what exactly is website personalization? It’s taking your website to the next level by using custom content, images, and graphics to gather attention. Keep reading to learn why you should include a self-portrait and how to take one. Why a Self… Read More
10 Reasons You Need a Video Landing Page For Your Website
A whopping 85% of online marketers use video as a marketing tool. Why video? Because using video is one of the most effective marketing strategies. The thing is, with an attention span of just 8 seconds, you have a very short amount of time to capture your customer’s attention, impress them, and captivate them to… Read More
5 Tips on Choosing the Perfect Domain Name for Your Business
The journey to growing a successful online business is long. If you’re not too eager to do it from scratch, you can just find a website for sale and buy it. On the other hand, if you want to do everything on your own, you need to build a website that will attract traffic, and… Read More
10 Reasons to Apply Illustrations in Web Design
Today when we have an endless sea of options when it comes to web design, creating a beautiful website isn’t that difficult. Web design tools offer everything from pre-designed themes and layouts to advanced functionalities you can incorporate in your website. No matter how versatile and rich with options they might be, there is one… Read More
Digital Marketing Guide: How to Increase Traffic to Your Website ASAP!
Why is it so difficult to get traffic these days? Luckily, most of your competition is under-motivated or just plain bad at getting traffic. As you will discover, figuring out how to increase traffic to your website is simply a case of finding the right set of methods that suit you, since there is no… Read More
Website Localization & How to Localize Your WordPress Website
As more and more people around the world own smartphones and have greater access to the internet, the profile of the global Internet user becomes more diverse every single day. However, are language options enough? Yes, website translation is a comprehensive process on its own, but it’s a somewhat incomplete one. This is where website… Read More
5 Tips for Designing a Website That Google Will Love
Good design is like a refrigerator – when it works, no one notices, but when it doesn’t, it sure stinks. This frequently cited quote by Irene Au, former Global Head of User Experience at Google, cuts to the chase and explains why good design is so important. And given that Google processes 1.2 trillion searches… Read More
3 Ways to Prioritise Cyber Security in Your Digital Marketing Strategy
Cybersecurity risks, broadly speaking, for businesses are generally twofold. One, your access to your digital channels may be compromised. Second, your customer data may be breached or poached. Globally, a data breach costs businesses about $3.86 million (in the US, the average jumps up to $8M). Given the significant financial consequences as well as the… Read More
The Importance of Constantly Monitoring Your WordPress Site
WordPress website monitoring is a process that ensures a website is working just like it is supposed to and that there is no negative impact on user experience. Of course, in the process of setting up your site for the first time, you will have to tweak a lot of things before you launch, including… Read More
Post to Google My Business
If you’re running any site or business that relies on the internet presence, you’ll have to take into account how you’re viewed from the prism of Google. There is no real need to get into the numbers. One of the easier ways to get a better ranking is to use Google My Business. Not only… Read More