Top Content Writing Tips to Improve Your Website SEO

Want to improve your SEO? Pay attention to your content! Here is what to look out for.

SEO and content go hand in hand, and one would render ineffective without the other. SEO brings you the traffic, and content helps you with maximum conversion. Keyword-optimized content would help in faster indexing of the web pages and push the rankings of the website organically. Many companies are posting bulk content on their websites regularly yet are unable to offer value to the customers. The desired results are not achieved by such content that is sporadic and not optimized.

Finding the perfect balance between offering value to readers and giving search engine crawlers enough juice to push up your site’s rank is what SEO content is all about. A professional SEO content writing services have experience in delivering content that meets the SEO guidelines set by the search engines.

In this article, we will discuss several SEO content writing tools and tips to boost your SEO campaign.  However, before we go ahead, let us cover some fundamental aspects of content writing in brief.

Things to Keep in Mind while Writing

SEO content writer should sit down to write with a clear mind to ensure complete focus. A distracted mind often interferes with the flow of the content. Always take time to read a few articles on the given topic to ensure you are equipped with the points you need to elaborate on. Do keyword research and make a list of top keywords based on traffic volume it receives, so you know which keywords to prioritize and include in the content. Make sure that the information you use justifies the title of the content and offers value to the readers.

Writing Tips

Required Tools

Different SEO content writers have different preferences when it comes to using SEO tools they rely on when writing content. Ideally, Microsoft Word is the platform most SEO content writing services prefer. Having a decent computer and an internet connection are other necessities. There are many paid and unpaid tools available online for checking content for plagiarism and grammatical errors. However, the most recommended ones being Grammarly.

To get started with, here listing a few SEO content writing tips that will help you create an excellent post;

Keyword and Audience Research

Know who your target audience is. Knowing the demographics of your target audience would help you craft content accordingly.

Understanding your audience is essential while building the content as this will help you create the right kind of impact.

Keyword research comes next, and it includes finding profitable keywords in your niche that direct towards the search intent of your audience. Use the keywords in your content to help the search engine crawlers index you for particular search terms. It helps in organically pulling up the search engine rankings of your website.


One of the top factors that the search engines are giving high preference to these days is the content readability. More the readability of the content, the better are its chances of being ranked higher. When the readers stay on your page for longer, it is read by the search engines as the content is incredibly readable. The longer the dwell time, the better it is for your site in terms of web popularity and rankings. The content must be straightforward, have clarity, and must follow an organized structure to appeal to the readers. It helps the readers to find what they came looking for with ease.

Dig Deeper To Create Great Content

SEO content writers should not only brush the surface of the topic but go deep into the subject. The search engines are now focusing not only on the SEO-optimized content but also the “quality” of the content. As per the few surveys conducted by SEO content writing services and professionals, posting long-form blogs that covered the content topic comprehensively soared in the ranking.

SEO Writing

Visuals are Important

Content that contains relevant images enjoys around 90 percent more views than the content without photos as per research conducted by Skyward. However, just random stock photos can’t make the kind of impact you’re looking for. SEO content writing services use visually appealing custom-designed images to suit the theme of the content. It makes the content look professional and cohesive. It is good for the website’s overall SEO and helps blog or website make an authoritative impression.

Support Your Content with Facts

To make an authoritative impression, one of the crucial ingredients to include in the content is to provide facts. Don’t make random claims in your content but support it with facts, and the readers would be impressed with the amount of research you’ve put in.

SEO content writers should develop a habit of supporting content with facts and figures as it gives the content a unique yet commanding voice.

It would help gain the trust of the target audience and increase customer engagement as well. In short, the content you present to your target audience must be well-researched and should answer the questions of your readers.

Featured Snippets

One of the SEO trends that have gained a lot of attention from major search engines is featured snippets. The search engines pick up blocks of content from the articles and feature it on SERPs when users ask a question. If your content answers the questions that the users are asking and is appropriately structured, chances of it getting featured is high. The quality of the content must be incredibly high and must be well-researched.

External Links

Google gives preferences to content that have keyword phrases relevant to the content. Link the content with external sources such as products, information, and facts that would help the readers. Ideally, the best place to add hyperlinks in the content is in the beginning or towards the end.


Catchy Headline

A compelling headline has the potential to make the content viral. There are many things you need to achieve when writing a headline, including adding a primary keyword, ensuring clarity, and make it sound interesting. The meta description of the content should be catchy, as well. Remember, it is the meta description and title that would first show up in the search results and has the potential to improve the CTR drastically.

To Sum it Up

Hiring SEO content writing services makes it easier to produce content that makes an impact on the readers while getting on the good books of Google. For higher rankings and organic traffic, hiring an SEO content writer or a professional SEO content writing services is essential. It is because they can supply you with the content that would increase your brand visibility, brand awareness, and brand authority.

Apart from getting optimized and high-quality content, professional SEO content writing services can ensure a consistent supply of content for your website. Posting content regularly helps you create a positive impression on the search engines and readers. Whether you choose to write the content yourself or hire an SEO content writer, following the content writing tips mentioned above would be helpful.

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Published on December 12, 2019 by Peter Hughes; modified on October 5, 2023. Filed under: , , .

Peter Hughes is a digital marketing consultant and author. Peter has more than 10 years of experience in SEO and Internet marketing.

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