5 Tips for Designing a Website That Google Will Love
Good design is like a refrigerator – when it works, no one notices, but when it doesn’t, it sure stinks. This frequently cited quote by Irene Au, former Global Head of User Experience at Google, cuts to the chase and explains why good design is so important. And given that Google processes 1.2 trillion searches… Read More
What Does a Graphic Designer Do and What Should You Expect When Working With One?
60.8% of marketers believe that good graphic design is integral to successful marketing. So what exactly is graphic design? And what should you expect? If you have ever wondered what does a graphic designer do and what is it like working with one, you should read on to learn everything you need to know. So, What Does… Read More
How to Set a Digital Marketing Budget: Your Complete Guide
Research shows that most businesses dedicate around 20-30% of their total budget towards marketing. However, each business is different, and you may find it challenging to decide how much you need to budget. . Below you’ll discover some suggestions that’ll help you create a digital marketing budget for your business. Use these tips, and you’ll… Read More
Google Analytics CRM Integration
Many tools allow you to affect sales positively and increase the effectiveness of marketing activities. However, one of the most personalized is the internal base. You should get to know what they are guided by, and how it is more convenient for them to buy. In this article, we will describe how to work correctly… Read More
How the Next Evolution in Marketing Funnels Can Transform Your Business
More businesses today are using marketing funnels to turn leads into customers and increase their customer lifetime value. However, the majority of these businesses are building their campaigns on static marketing funnels. These funnels are typically made of drip marketing emails. However, they are still a big step down from truly maximizing each lead and… Read More
3 Ways to Prioritise Cyber Security in Your Digital Marketing Strategy
Cybersecurity risks, broadly speaking, for businesses are generally twofold. One, your access to your digital channels may be compromised. Second, your customer data may be breached or poached. Globally, a data breach costs businesses about $3.86 million (in the US, the average jumps up to $8M). Given the significant financial consequences as well as the… Read More
How To Market Educational Apps
There are several proven ways of marketing educational applications for the target audience. But first, it is important to mention that mobile application technology has achieved significant success when it comes to helping people learn new skills. Today’s generation of mobile app developers is versatile and dynamic when it comes to creating handy apps. Be… Read More
Key Components You Need When Creating A Website
Your website is the face of your business or organization online, and you must have one. However, most people are often confused about the first steps of creating a website. In this guide, we’ll be discussing the essential parts of the web creation process. Not the add-ons, but what exactly it is that you need… Read More
Design Matters: 7 Important Benefits of a Website That’s Responsive
Almost six in 10 – that’s how many web search queries come from mobile devices. What’s more, when it comes to doing online research, 80% of people turn to their smartphones. That shows that consumers’ reliance has switched from laptops to mobile devices. Now the question is, how does your website display this information on… Read More
Modern Web Design Essentials Every Online Business Needs
It is imperative to have an online presence today. More importantly, your online presence should be remarkable. They should be able to understand the layout of your pricing, quickly navigate to your blog or FAQ page, and be interested enough to stay on your site rather than bouncing straight off. If your bounce rate is… Read More