Setting Up Google Ad Manager (DFP) For Prebid: Essential Steps
Programmatic advertising has revolutionized the world of digital advertising, offering publishers a way to maximize their ad revenue through real-time bidding and automated ad serving. A recent study found that 90% of all digital display ad expenditure in the United States went toward programmatic advertising. The main reasons for this are the need for more… Read More
Four Ways Social Media Changed Advertising Forever
The dire need for connection placed social media at the center of every digital activity. For most people, it became a way of life—a means to communicate, share ideas, and socialize with like-minded peers globally, blurring the restraints of distance and time. One of the top social sites on the internet, Facebook alone houses nearly… Read More
Out of the Clutter and into the Spotlight: How to Advertise to Become Top of Mind for Your Target Audience in a Busy Marketplace
We hear the term clutter more and more because technology makes it easy for more ads to be present in the field than ever before. While the sheer volume of advertising today has numbed the public’s appeal for mediocre work, it’s actually made people more sensitive and hungrier for the things they really want. It’s… Read More
Top PPC Tools You Can Use to Boost Bottom-Line In 2020
PPC (pay per click) advertising is one of the most important components of a successful digital marketing campaign for online businesses, particularly of small businesses that need to keep tight control over their advertising spends. More than 42% of digital marketers allot most of their advertising budgets to PPC campaigns, according to https://www.searchenginejournal.com. As implied, PPC… Read More
5 Tips for Getting Started with PPC Advertising
PPC advertising means pay-per-click, which is a type of marketing available on the internet where a fee is paid to an advertiser every time someone clicks on their ad. It is a great way to promote the services a business offers, and it also extends the business’s reach. PPC marketing has a lot of potentials… Read More