How to Start a Mobile App Startup

Have a mobile app idea? Here's how to get your startup off the ground!

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Mobile apps are a great marketing tool to promote your brand. Having ventured to start a mobile app startup, you need to consider a bunch of questions like: Does the market need this app? Does your idea present a unique selling point? Or, Which one to choose — a native application or a cross-platform development?

Keep reading the article if you want to find answers to these and other questions.

How To Build Your Mobile App From Scratch

1. Flesh Out Your Concept

Mobile app design

Sketch the app’s basics in your head and think through all the small details that differentiate a great application from a normal one? It’s vital to sit down and think about the entire experience of using the mobile app for a few minutes.

Ok, now you are sure that you have an excellent idea for a mobile app. This is the next viral game, or utility that everyone will use, or social network that will stand out you among other similar projects. In any case, you feel that it will work, and you want to convey your idea to everyone. What’s next?

2. Estimate The Cost Of Your Application

Building mobile apps start with a budget. Generally, the cost ranges from total zero to unbelievably high prices that could reach millions. Although, honestly, there is no simple answer to this inquiry due to multiple factors at play. To shed more light on the app development cost, please look here: https://light-it.net/blog/how-much-does-it-cost-create-app/.

The key moments you need to consider are:

  • The complexity of the solution
  • Terms (a product that is “needed yesterday” always costs more)
  • Developer experience and qualifications

If you would like to check the full list of factors that influence app development please look here.

3. Know Your Monetization Options

100 dollar bill pile

What role does your app play in your business model? If you plan to make money directly from your app, check the app monetization models like:

  • Freemium apps
  • Paid (premium) apps
  • In-app purchases
  • Subscriptions
  • In-app ads
  • Sponsorships

4. Create A Mobile App Prototype

The most crucial step after knowing you have a mobile app idea that could resonate with your audience is to validate it. You can build a landing page that broadly highlights your app idea and seeks user interest through an email signup. Or simply make a minimum viable product (MVP) that offers your concept’s core value to gauge user interest.

5. Raise funds

Woman in front whiteboard

There are many ways to get financing and different funding platforms to choose from. Your goal is to estimate the pros and cons of choosing the best method of financing. Some of the top sources of startup funding are angel investors/seed funding, bootstrapping, bank loans, and crowdfunding.

You can search for investors in your app on AngelList, Funded.com, and Angel Investment Network.

Some of the most popular crowdfunding platforms to check are Kickstarter, Indiegogo, and GoFundMe.

6. Select The Right App Developer

After finding a developer to cover your requirements, go online, and check on their credibility and the apps, they have created.

For example, if you are developing a healthcare app idea, look through healthcare app developers who have experience building similar types of applications, not necessarily in terms of concept but in functionalities.

If you like an app from their portfolio, chances are, they could be the right specialists for your product.

7. Build Your Mobile App

Girl coding

Today, there is a strong emphasis on the UI design as it plays a crucial role in an app’s success. Thus, an app developer should concentrate on the UI design and consider platform design standards. Developing a quality mobile app considering all the requirements and following the guidelines takes time.

Some important points you should keep in mind:

  • Get rid of any superfluous elements that don’t support users’ tasks. Remember, content is your interface. A landing page is extremely important
  • Choosing the right and fast database also plays a vital role in the success of your apps. So always consider these factors while picking a database: required size, data structure, speed and scalability, and safety and security of data

8. Promote Your App

Having a good app is not enough to become viral. You’ll need to use all marketing tools like search ads, SEO, social media networks, and content marketing. Keep in mind that you’ll need to use engagement techniques so users can find your app more attractive, and don’t forget to:

  • Use influencers to get viral
  • Feature the app in an official blog
  • Create a demo video

9. Test and Launch Your Mobile App

Woman testing app

Before the application is released, you need to make sure that everything functions correctly. If there are any severe mistakes, your whole work may be in vain.

It is important to check during testing:

  • If everything works and functions correctly on all OS
  • If the app can withstand increased user load
  • How various changes in the transmission speed or status of a mobile device affect its performance

Conclusion

We hope you found this article useful and got an answer to your question – how to create an app.

However, if you need any guidance from an experienced mobile app development company, you can get in touch with us.

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Published on November 3, 2020 by Peter Hughes; modified on November 4, 2020. Filed under: , , .

Peter Hughes is a digital marketing consultant and author. Peter has more than 10 years of experience in SEO and Internet marketing.

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