Top Features of SERPs API

SERPs API is what helps sites rank higher on search engines. Learn all about its amazing features in this article!

Google search results have tremendously changed. Nowadays, they are more customized. Gone are the days when they looked identical. In those days, they had similar blue underlined based titles, identical descriptions featuring highlighted keywords, and the same green bottom URLs.

Of course, these ancient tactics used to do a nice job. However, the selective nature of customers has forced Google to change tactics. That’s why Google decided to invent SERPs. Even more, SERPs API comes with additional features that help sites rank higher on major search engines.

On those lines, here are the top SERP features and how to extract them.

Results Page Features

Google results page

Besides the organic results, the result search feature contains specific results. So, things like videos and images are displayed. They help customers have an extended search session.

Related Searches

Google displays related based searches at the bottom side of search pages. Here, you will find several questions related to your query or content that you are searching for.  It’s also important to note that SERP as well as SERP Extra APIs can be used to extract related searches. For more info, see this google search result API.

Images

Person browsing images

Google will assume that your query is connected to visual content. Thus, it will always show up images whenever you run a query. Appearing as a row, this feature is contained inside of a results page. Plus, images tend to increase the search session duration. In particular, they shift the user’s intent towards imagery results.

Organic Results

Also known as Rich Snippets, the Organic Results features are designed to offer extra information when it comes to the URL of a page and its actual description.

Star Ratings

Wall with stars

The Star Rating is a feature that Google uses to rank sites based on service delivery. If your website contains a validated Aggregate Ranking based microdata, Google will assign it a star rating. Plus, if your site has a higher star rating, it will attract more clicks. That’s why you should work on your site’s star rating.

Picture, Video Thumbnail

The Picture and Video Thumbnail feature is located on the left side of the SERP. This feature is explicitly designed to help you view content results based on pictures and videos.

Local Results

iPhone showing map

The Local Results feature is used to validate a query (i.e. in relation to location). This feature houses two additional elements. They include:

Local Pack: Depending on your query, the local pack will help you get all information needed regarding local establishments.

Maps: Local maps are used to display a particular place’s location. From here, Maps will generate different route options for you.

Other Features

Additional SERP features include:

  • Featured Snippet, Google For Jobs, Adwords Ads, and Answer Box
  • Knowledge Graph and Google Reviews
  • People Also Ask, Carousel, and Paid Results
  • Flights, Top Stories, Twitter, and Google Shopping
  • Apps Box and Related Search

The Bottom-Line

SERP API is one of the most reliable tools you can leverage to fuel your site to success. SERP API can help your site rank higher on Google and other major search engines.

The above are common SERP API features you can leverage on to breathe more life into your site.

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Published on September 2, 2020 by Peter Hughes. Filed under: , , .

Peter Hughes is a digital marketing consultant and author. Peter has more than 10 years of experience in SEO and Internet marketing.

One Reply to “Top Features of SERPs API”

  1. Google has introduced a new rich snippet tool and it has new features like how to, Speakable, Image License, Home Activities, etc. I can see that recently good remove FAQ snippets from search engines and hopefully, we can them back.

    Would you please me know the cost of SERP API? I would like to test for my clients.

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