As a board game store owner, you know that online marketing is essential for promoting your business. But with so many different options available, it can be challenging to know which strategies will work best for you. In this article, you’ll learn five of the most effective marketing strategies for promoting your board game store online.
To properly market your store, you need to know where your customers are. Do they spend time on social media? Are they on forums or websites? Once you know where your target audience spends their time online, you can begin to implement some of the following marketing strategies.
Content Marketing Is Not Optional!
Content is the wheel of all things digital marketing. If you don’t have content, you can’t do any other form of marketing. Why? Because content is what helps you build an audience in the first place.
It is the bait on your hook that attracts potential customers to your website or blog. Once they are there, it is your job to keep them engaged with interesting, informative, and entertaining content.
If you are not a skilled writer, there are many ways to outsource this task. You can hire a freelance writer, use a content writing service, or even repurpose old blog posts and articles. Just make sure that your content is high quality and relevant to your target audience.
Build a Stunning Website and a Valuable Go-to Blog
Now that you have content, where do you post it? On your website blog, of course! But not just any website will do. To convert potential customers into actual customers, you need to have a well-designed website that is easy to navigate and looks professional.
Your website should be designed with your target audience in mind. What kind of information are they looking for? How can you make the purchasing process as easy as possible for them? Answer these questions on your website blog. It’s a wise idea to create a content schedule and post 2 to 3 articles every week.
But not all content would cut it. Your content should add tangible value to your customers. For instance, you could write a series of blog posts on “How to Choose the Perfect Board Game for Your Family” or “The Top Ten Family-Friendly Board Games of 2020.” These types of articles will help you rank higher in search engines and build trust with your target audience.
Never Forget Seo – It’s More Important Than You Think
If you want your website and blog to be seen by potential customers, you need to use SEO (search engine optimization) strategies. SEO means using the right strategy to beat Google’s algorithms and rank higher on its search results. But what are these strategies anyway?
For starters, use the right keywords in your titles and throughout your content so that people can find you when they are searching for information online. You can find the right keywords using online tools like SEMrush or Google Keyword Planner.
Apart from that, make sure your website is fast and responsive, has high-quality content, is easy to navigate, and has links to your socials. A piece of advice: use these Instagram templates to showcase your work on social media – it’ll help you rank higher on search engine results pages (SERPs).
Social Media Is the Last Piece of the Jigsaw Puzzle
Social media should be an integral part of your marketing strategy. Why? Because that is where your target audience is spending most of their time online.
There are various ways you can use social media to promote your board game store. You can post content, run ads, or host giveaways. Make sure you are using the right platform for your target audience. For example, if they are mainly on Facebook, focus your efforts there.
Also, avoid writing walls of text at all costs! Instead, put up Instagram-worthy game night posters to catch the audience’s attention. You should also open up your store on e-commerce platforms like Amazon or Shopify, which will help you boost sales.
Some Final Thoughts
While these online strategies work like a charm and won’t be too heavy on your wallet, you must remember that every board game store is different. This is just a general framework to help you get started on the right foot, but you’ll have to try and test each strategy and tweak the nitty-gritty to tailor your marketing to your audience.
And, of course, digital marketing is supposed to stand out, which means you can’t afford to put up bland posters for your store – it’ll only repel customers away. Before you think of hiring a graphic designer for that, why not use this free poster maker that has thousands of templates to choose from? It has worked for me every time.