The rules of growing your customer and client base have changed. Whether it’s email marketing, free gifts, or referrals, discover the best ways to expand.
Studies show that increasing your rate of customer retention by only 5% could increase your profits by 25% to 95%. Customer retention is the sales driving force behind a successful business.
However, building a client base is no easy task. Many of the clients will abandon your business at the smallest hint of dissatisfaction.
How do you keep your customers loyal? And how do you build that client base in the first place?
Know Your Customers
The first step to any successful marketing effort is learning about your audience. Documenting and analyzing customer data has never been easier than with the 21st century’s technology.
AI and machine learning have brought useful innovations in lead generations, behavior analysis, digital KYC, market analysis and predictions, and data presentation. Adopt digital assistance to grow your client base by tailoring the customers’ experience and service.
Use Personalized Emails
Email marketing still plays a significant role in customer acquisition and outreach. In 2019, U.S. businesses are expected to spend over $350 million in email advertising.
There is, however, a trick to getting your email recipients to open and read your email and take action — personalization. To buy customer loyalty, you want to make them feel special and show that their interest matters to your business. Market the experience, not the product.
Create an Online Portfolio
Today, no business is complete without an online platform. It could be a simple landing page, a robust website, a blog, or a forum. With online templates and page building DIY platforms, putting up a site is much easier than ever before. The importance of a website cannot be understated. The Internet is the first place your clients will look to find you, communicate, and buy. It creates availability, trust, and credibility.
Nurture Your Client Base
Find ways to continuously engage with your clients so that your relationship does not go dormant. Refresh your store’s online content to spark new interests. Send newsletters and event notifications to let them customers know what you’re up to. Loyal customers are delicate; ensure that all your services are up to the expected standard. Encourage customer feedback and act on reasonable recommendations and suggestions.
Expand Your Social Media Presence
Social media is a powerful marketing tool that allows you to reach millions of potential customers. There are several different ways to attract clients through social networks. You could go for influencers, video marketing, or even paid ads.
The bottom line is, you simply can’t ignore the client base building potential of social media platforms. Moreover, it’s a great way to study market trends and communicate with prospects.
Let’s Get to Work
Marketing is all about attracting customers and more importantly, keeping them. Building a strong client base may be all you need to realize your sales goals and business growth.
Building a strong client base may be all you need to realize your sales goals and business growth.
So, what are you waiting for? Apply these strategies to grow your customer base and gain market share!