What does it take to have a successful business in this day and age? A lot of work, probably, and successfully taking advantage of social media and the digital world, definitely. People spend the bulk of their time online, and it’s there that you have to target them with your content. This applies to any business for that matter, but for law firms, it’s even truer than most. Search engine optimization experts for law firms are in increasing demand, and it’s because they can take the entire business to a whole new level. Read more to know all about how much does SEO expert gains from law firms.
Why should law firms hire SEO experts?
Law firms are getting tired of digital agencies that offer the same plan for any business, and they require a more personalized approach. If you want more leads and more clients, you have to invest more in search engine optimization and in bringing your firm’s website to the top of Google’s search pages. Studies show that law firms that generate the bulk of their leads online have a much bigger change of achieving better numbers than those who don’t.
If you basically get more leads from your website, you’ll make more money. It’s that simple. It’s not just about getting to the top of the search engine lists. It’s also about improving all aspects of your business’s online presence so that it would look appealing to consumers and people looking for your service.
People want a law firm they can trust
And that means looking good on paper. The numbers show that, on average, people visit 5 attorney websites before settling on just one law firm to contact. So that’s a 20% chance they can reach out to you, and while that might sound promising, it also means a lot of hard work. It’s attorney SEO that makes the difference by placing just the right words in the right places that your potential client wants to see.
If you want to increase that 20% chance, you’re going to have to sell your law firm to the client before they even leave your website to check another. This means telling them what they want to hear and targeting the points that concern them. This is why law firms need an SEO expert that can navigate their way into the client’s heart and soul through custom plans to grow your reach and selected approaches to your clientele base.
Online search results are not your only way into the clients. Social media targeted ads are quite important, probably as much as Google search results. Let’s face it, people spend most of their day browsing on the different social media platforms.
A person might not even know they needed an attorney until they see an ad well placed in their Facebook feed telling them that they are eligible for compensation for that malicious termination or reckless driving by some guy. Social media platforms are one of the most powerful tools you could turn to, and you need SEO experts to do that much and to create a plan that will generate revenue for your business.
SEO and social media aside, an SEO expert can also optimize your website in a way that will make it much more efficient for users. One of the biggest mistakes a law firm can make ignores the content of the website for the sake of SEO and placing a few selected words here or there. Users log onto a website and they expect simple navigation towards what they want. If they’re met with legal jargon and terminologies they can’t hope to understand, you can definitely expect they’ll leave and never come back. So optimizing your website to communicate your message more clearly and efficiently is definitely a must.
More and more law firms are realizing the importance of attorney SEO, and they’re paying big money to get to the best of the best out there. If you’re not going to do it, you can rest assured that your competition is going to be doing it, and as a result, you’ll be definitely losing clients to them. The big law firms are putting aside a larger share of their budgets for attorney SEO experts, and they’re doing it because they can see the potential success that will come with mastering the art of search engine optimization.