If you have a well-designed website but your growth potential seems to be limited and a conversion rate is too low, it means that you failed to engage your potential clients. According to Databox, 45% of people spend 3-5 minutes on a website page on average. In this article, we will outline the main 6 steps that you need to take to improve the user experience.
What Is the Engagement Rate of a Site?
These metrics show whether your platform looks appealing to potential clients. You can use dedicated services to measure the engagement level by analyzing the number of several things:
It’s not enough to drive a lot of traffic to your site, you need to retain your visitors by making your site stand out among the competitors. Here are the 5 tricks that you may use to increase your engagement and conversion rates.
#1 Optimize Page Load Time
If your site loads a second too slowly, it may increase the bounce rate by 56%. As a result, most visitors will leave your platform without reading your content. In case your page loads longer than 3 seconds, check what elements you can improve to minimize the load time.
If you check the top results on SERP for the top of Canada online casino or the best dating site, you’ll see how fast the loading speed of those websites it. The reason is that websites that strive to attract as many visitors as possible put an emphasis on this factor influencing user engagement.
#2 Integrate Live Chat
Your future clients want to feel that you cater to their needs and wishes. You can further engage them by adding the live chat option to your website. It will allow you to answer their queries and make them feel appreciated.
By employing 24/7 AI-based bots, you can make your website more interactive and quickly answer the most popular questions.
#3 Show Related Articles
You can display related posts to show your clients information they might be interested in. It will keep them engaged and drive them to click the links to your other articles. People who have read your articles till the end are more likely to be interested in related information.
#4 Use Clear Language and High-Quality Photos
When a visitor sees your website, they should instantly understand what your offer is about. Tell them what products you sell and what services you provide straight away. Make sure to appeal to your target audience and tailor your message to its needs.
To increase user engagement, 74% of marketing professionals add visual elements to their content. Make sure to use web-optimized images to improve the page load time.
#5 Add Reviews
People are more likely to use your site if they see the reviews left by other users who ordered your products or services. In addition, you can use testimonials, stats, and star ratings to add some credibility to your site.
By improving the key touchpoints of the user journey and following these tips, you can increase website engagement and establish long-term relationships with your clients.