No matter if you’re an experienced blogger with great content or a beginner just starting out with a blog, content syndication is crucial.
So, what is it exactly, and how does it work? Glad you asked, we’re here to answer those questions.
What is Content Syndication?
In a quick and easy to understand definition:
Content syndication is when digital content is re-published by a third-party website. This includes any kind of digital content, whether that be articles, blogs, graphics, or even videos.
It’s a win-win situation for both the creator and the third-party. The creator of the content gets more exposure for free, and the third-party website gets relevant content.
Why Would You Use Content Syndication?
If you are a smaller publisher or an up and coming writer, this can give you a much larger audience. By getting a larger audience, you can bring more viewers and subscribers to your website.
Not only is it good for finding more organic followers, but its also excellent for SEO purposes. The relevance to SEO is just as important as the exposure to a larger audience, as long as it’s done correctly.
Scott Mathson, the Senior Web Strategy and SEO manager for Autho, said when you include internal links, syndicated content will often pass authority through these links.
According to a survey conducted by Salesbox, 65% of B2B markets use syndication as the main course for finding more traffic.
Content Syndication and SEO
If you know anything about SEO, then you already know that Google algorithms don’t like multiple versions of the same content. It only indexes one version, and it most likely will be the bigger website.
No worries though, if you make your content SEO friendly by indexing correctly on both your website and the third-party’s website, then you won’t be penalized in Google algorithms, and you can ensure more traffic moves towards your original content.
You want to make sure you either know what you’re doing or consider having a professional service do it for you.
Where Do You Find Content Syndication Services?
Whether you are new to SEO and marketing or even if you’re experienced but don’t have a ton of time, having a company do the content syndication for you is a good idea.
It can take a lot of time to find the right partners and set up everything. Not only that but also if not done correctly (like we discussed earlier), google algorithms can penalize the content.
You want to make sure to find a reputable company that knows what their doing and can professionally offer the best content syndication service.
Bottom Line
Content Syndication is an amazing tool that everyone blogger and marketer should use on a consistent basis. It’s crucial to SEO and finding more organic traffic for your website and content.
Now start looking for a content syndication service and start building a larger audience.