Benefits of Instagram Marketing for Small Businesses

Wondering what are the benefits of Instagram marketing and does your small business need it? This article will give you the answers.

Instagram’s visual nature makes it an excellent social media marketing platform. However, developing an Instagram marketing strategy before starting your marketing can help you remain focused on your goals and audience needs.

Conducting a competitive analysis will help you learn what your competitors are doing to succeed and the opportunities they’re missing to help your business stand out.

Build a consistent brand reflecting your business personality and grow your Instagram followers to drive engagement and ensure more people see your posts. Here are the benefits of Instagram marketing for small businesses.

Increase Web Traffic and SEO Rankings

90% of Instagram users follow at least one business on Instagram and interact with brands that share engaging content. With an Instagram SEO strategy, you can encourage user engagement to increase website traffic for improved SEO rankings.

SEO word

However, you’ll need to increase your following for more users to engage with your content by liking, sharing, commenting, and making your brand visible to more people. If you’re looking for your Instagram profile’s organic boost, consider buying legitimate Instagram likes such as Famoid likes for increased engagement, more web traffic, and improved SEO rankings.

Another alternative for growing quickly is to buy Instagram accounts with large followings. You can use these accounts to promote your other Instagram accounts and your products.

Improve Brand Awareness

With about a billion active monthly users, Instagram is a great marketing platform to improve brand awareness. Stay consistent by posting content that aligns with your brand personality. To gain absolute value from Instagram, you must grow your follower base to increase brand visibility and engagement.

Instagram login page

To increase your customer base, optimize your Instagram profile for search, start posting and engage and follow related brands, then promote your account on other social channels. Consider working with Instagram influencers to increase brand visibility and awareness.

More Sales

As more Instagram followers and users engage with your brand, your sales opportunities increase.

To attract buyers and improve your sales, create outstanding product images and run contests to trigger engagement.

Leveraging video content and adding captions to it will help double your engagement. Respond to comments and use more hashtags to gain more Instagram audience.

Complement Your Content Marketing Strategy

Content marketing is key to any business as it drives more quality website traffic, increases sales, generates leads, improves brand awareness, and increases engagement rate. To win with content on Instagram, make it engaging and appealing to attract your target audience.

Hashtags are like keywords for your Instagram posts, so consider leveraging them to help users discover your content quickly.

Instagram live video screen

However, ensure they’re relevant to your business so that your target audience can find them easily relatable. Maintain the right posting frequency and avoid overly promotional content. Take advantage of Instagram live videos to help your prospects understand your products/ services and brand value better.

Gain Better Audience Insight

Social media, Instagram included, makes it easy for businesses to identify their target audience and reach them. You can learn their preferred language, gender, age, interests, and more to design targeted campaigns and make relevant product or service offers, increasing your return on investment.

Knowing your audience better means you’ll spend less on marketing because your target is already interested in your business.

Endnote

Instagram is a great marketing platform for growing and established businesses alike. Consider investing in Instagram marketing today to reap all these benefits and more.

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Published on February 14, 2022 by Peter Hughes; modified on February 16, 2022. Filed under: , , .

Peter Hughes is a digital marketing consultant and author. Peter has more than 10 years of experience in SEO and Internet marketing.

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