Improve in E-commerce Product Photography: Quick Guide

What is the best way to keep the attention of your customer, and why is important to invest in high-quality camera?

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If you have an e-commerce site, then you already know how important it is to use visuals as a form of advertising and selling. Use of visuals is the best way you can keep your customers interested and educated at the same time.

The concept of product photography has reached to a new level thanks to the advancement of technology. For instance, using 3d product animation video software enables the buyer to experience all the key aspects of the product they intend to purchase in their browser.  This interactive imagery has changed the whole experience of online shopping so easy.

Now, to get the desired results, you need high-quality images. The concept of product photography might overwhelm you, especially if you are not doing what is expected of you. To help you perfect your skills, below are some few tips that can help you in your product photography journey.

Get a high-resolution Camera

A good quality camera is the beginning of quality product photography. Getting a nice camera is not a nightmare these days. They have become very affordable. When choosing a camera, ensure you go for the one that can capture video as well. Do not forget to invest in decent lenses; they are important. Fortunately, the belief that taking quality product photographs you have to get a DSLR is no more. Smartphones have dramatically changed the game, and with a good one, you can produce professional grade shots. Therefore, before committing to investing in a high-end camera, consider exploring with your smartphone, and you might be surprised by the outcome.

Ensure proper lighting

Use of proper lighting is mandatory when it comes to high-quality product photography. Without proper lighting, your product and the background will not be appealing. The sun is a good source of lighting, but you have to be prepared in case of any eventuality like during the night. Hence, apart from the sun, you need to invest in good studio lighting.

Have an amazing background

It is important you have an interesting background for all your product images. Never underestimate what background can do to your overall results when doing product photography. Your angles might be perfect and excellent quality, but if your background is not up to standard, your images might not come out as you had intended. This is not only disappointing, but it is also a waste of resources because you will not be using these images, and even if you do, they will not meet your goal.

Hang your products

Have you ever thought that hanging your products is an option? Well, it might not apply to all products, but to those it can, the results are amazing. Hanging products does not require too much effort to get that much desired perfect shot. Get a nice location like a wall and hang your product in any position such as upside down, sideways, or any other creative position. If you are shooting men’s t-shirts with funny quotes, make sure the quote is visible clearly. With good lighting, you will come out with awesome, exciting photos of your product.

Take an editing class

Taking a basic photo editing class is a necessity even though editing should be minimal in most cases. This skill will help you to make some small edits such as masking those small flows within your photograph, and the difference in the finished product will be evident.

When you try to do editing without any formal training, the results will not be as you would have wanted, and this can be overwhelming.

Therefore, consider some classes so that you can also do it like a pro.

The bottom line

The visual aspect of a website is the main source that can drive more visitors to your site and of course, make sales. Use of images in any aspect of the business has a great impact, and if well utilized, it can enable your business to grow tremendously.

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Published on May 29, 2019 by Peter Hughes; modified on June 10, 2019. Filed under: , , .

Peter Hughes is a digital marketing consultant and author. Peter has more than 10 years of experience in SEO and Internet marketing.

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