Video is a powerful type of content that helps to convey the message effectively. It’s widely used for different purposes, like education, entertainment, marketing, and more. In this digitized era, businesses try to make the most of video content to promote their products and services. And there’s no wonder, as 78% of marketers report increased sales after incorporating videos.
Here comes the question: how to create a video that will attract the audience and boost revenue? It should be an engaging, original, and well-optimized piece of content. In this article, you will find how to generate a high-quality video and optimize it properly for your marketing campaign!
Step-by-Step Guide on How to Craft an Excellent Video
Our experts prepared a five-step guide for making a marketing video easily and optimizing it effectively. Read on and achieve incredible results with your video in a few simple steps.
Step #1 Edit Your Footage
Once you have filmed a lot of decent footage, it’s time to edit it properly. The most important thing here is to find a high-quality editing tool with a straightforward interface and a variety of features. Make sure it allows you to add audio to video, record a voice-over, incorporate stock videos and pictures, animation, transitions, effects, and more. In order to edit an excellent marketing video, set an objective, know your audience, and suggest a solution to their problem. Try to connect with people emotionally, not just showcase your product or service.
Step #2 Keep It Short and Consistent
The next thing to do is remove all the unnecessary video parts to create an engaging story. People love stories, so consider making an intro, body part, and a conclusion with a strong CTA. You should make your video short to grab the audience’s attention immediately and convey the idea. People are busy and scroll social media quickly, so they are not likely to spend more than two minutes watching your marketing video. But you don’t have to shorten your video extremely, cutting out all important details. You can use headlines or subtitles to present your message more effectively.
Step #3 Consider SEO
As soon as you are ready with video editing, you should turn to search engine optimization. Using appropriate techniques, you can reach a wider audience and make your business more successful. SEO-friendly videos will bring more visitors to your website. So what to do to rank higher in search engine results? You can start with keywords in your video titles and descriptions. There are great tools helping to choose the correct keywords for your video theme. It’s also recommended to include close captions and transcription and use YouTube to host your video. People access the internet mainly through their smartphones, so optimize your video for mobile devices.
Step #4 Make It Accessible
The next step is sharing your video online and making it accessible to the audience. People should easily share it, comment, and even download it if they need your valuable information. Post your video on your website and your social media accounts. YouTube is the most optimal solution for posting the video and sharing it to other platforms and sending via email. But first of all, learn your audience and find on which platform they spend the most time. If you want to attract more viewers consider advertising your content on social media.
Step #5 Learn From the Analytics
You cannot know how effective your video was and its optimization until you find how audiences respond. Analytics data will help you with that. You can track user engagement with the help of built-in social media analytics tools. These may be YouTube Studio Analytics, Instagram Insights, LinkedIn Analytics, Twitter Analytics, Facebook Insights, and more, depending on the platform you use. Pay attention to the number of clicks and time people watch the video and interact with it. These insights will help you understand your audience’s preferences and craft better videos for them in the future.
We hope these tips will help you generate amazing video consent and market your products and services the best way. Be creative and follow these simple steps to achieve success.