The online marketplace is crowded. Every single minute around 175 new websites are created, which means the existing ones are getting a smaller and smaller share of potential customers’ attention. Within the whole online world, there are certain sectors that are particularly crowded. Those working in fashion need to offer something totally unique, those working in services need to offer top-class facilities to their customers, and so the list goes on. If your business is operating in a crowded online marketplace, then there are steps that you can take to help yourself stand out. We’re going to look at some of the most successful marketing techniques for those that want to capitalize on their unique selling point.
Make Offers That Are Too Good To Miss
One sector that is pretty crowded is the casino sector. Physically there’s a lot of potential for a casino boom in Japan, where many Asian countries are also experiencing the same. In the online world, the boom is enormous already. This sector is a great place to start looking at marketing techniques because they are masters at it. One marketing technique that’s incredibly popular for customer acquisition is making promotions available exclusively to those who are using your service for the first time. The casino sector often offers free spins on slot games, or to match your initial deposit so that you can play for double as much money.
This technique works particularly well because once a customer has signed up for the service, they’re far less likely to choose to play with someone else and the same applies to other online services too. Once you’ve signed up for a certain website, you can avoid the hassle of signing up for another one by sticking with your original choice. To get the best results, you need to create a generous offer and one that your customers will be able to find out about easily. This brings us to our next point, helping your customers to find you.
Collaborate With Other Businesses
We’d all love an unlimited marketing budget that would allow us to pay for endless promotions on Google, an SEO expert of our own, a double-page spread in a commuter magazine, or billboards over every square inch of New York, but it’s not realistic. To get the most out of your marketing budget, sometimes you’ve got to think outside the box, and collaborating can be a great way to do this. You want to find a business that aligns with the morals and vision of your brand but isn’t a direct competitor. A good example could be a yoga studio collaborating with a nearby spa so that their customers could benefit from a discount at one business when already using the other.
This could extend to creating an advert in collaboration with one another, allowing the marketing budget of both companies to be poured into making one outstanding advertisement that could be viewed more widely. Finding a business that you can easily collaborate with is the key to success for this marketing technique, but if you manage to find the right people then the results can be profound. Not only can you bolster the marketing spend for one another, but you can also learn so much from other people in a similar sector to you. So much of business is about networking and it’s the deep and strong connections that can really help your business to grow.
Focus On Your Brand’s Unique Story
Whether you realize it or not, every business has a unique story, and finding yours is the single most important marketing move that you can make. It could be that your brand was built out of a desire that you’ve harbored since childhood, maybe you met your business partner in an unusual way and had a meeting of the minds, it could be that you donate a portion of your profits to a charity that’s important to you. Think about the elements of your business that you seem to do a little differently to others and really drill down into that. Think about why you do it, why it’s important, what that gives customers that other brands can’t and then use it to your advantage.
Telling your story is the first step and your website is the best place to start. Create a whole page dedicated to telling the story of the business in a personal and emotive way. Some of this should be on your landing page, but there should also be a dedicated area for people who want to find out more. Once you’ve finalized your brand story, bring elements of it to your social media channels. Try to intersperse tiny pieces of your story in all your marketing material, always relating it to the customer and how this can be useful to them.