88% of consumers look up a business online before engaging with it. Part of this research entails looking at your company website.
1. You Get a High-Quality Site
The free website designing templates out there do not give you the level of quality you should have as a business. Similarly, unless you have some design skills, using the templates and incorporating all the necessary features can be quite challenging. With a designer, you will be paying for the design know-how, latest technology, and the value of experience.
2. Incorporation of an Online Strategy
A professional will sit down with you and understand what you wish to achieve with your website. With your organizational culture, goals, and future corporate strategies in mind, the developer will be able to come up with a site that will aptly capture your vision.
3. Web Responsivity
The Google mobile first indexing recognizes that users are increasingly accessing business sites via portable devices such as mobile phones. By hiring a competent designer, you are assured that they will come up with a site that handles smoothly on a myriad of devices.
4. A Professional Website Designer Will Incorporate SEO
SEO is an important tool that helps increase a business’s visibility. Unfortunately, SEO is not straightforward because its algorithm keeps changing, making it difficult for a layman to stay abreast of all the moving bits. Hiring a professional website designer with some SEO knowledge ensures you get a great site, and that your customers can find you easily. Web Design- Hook Agency, for instance, can help you out with paid advertising options such as display ads, Google AdWords and so on. A professional will be invaluable in this process.
5. It Gives You a Differentiator
A professional looking and functional website give you a competitive edge. A good website delivers a stellar user experience. Today, consumers want to be able to find what they are looking for with the least number of clicks, and they want a site with good speeds. Both of these aspects can be delivered by bringing a professional on board.
6. Speed and Security
Slow speeds are responsible for a significant amount of churn. A designer will no doubt integrate plugins and other features to enhance security and speed. They can also advise you on hosting services, bandwidth concerns, and other technicalities of an excellent website.
7. You Make Huge Savings on Time and Money
The time it takes to research and learns the basics of web design is time taken away from your core business. Ultimately, time is money. The time wasted in this way could be costing you top dollar in terms of lost clients. Hiring a professional allows you to focus on customer retention and growing your business.
The Long and Short of It
Businesses take a lot of time to build and grow. Outsourcing certain tasks to professionals allow you to bury your head into the things only you can do while allowing professionals to do what they do best.
A professional website designer can make the difference between a website that converts and one that puts off customers.