A brand logo speaks volumes about your company; that’s why it’s a staple for any serious business looking to enhance its brand image.
Naturally, you’d want your brand logo to be outstanding and reflective of the company. However, most companies end up overthinking or oversimplifying their brand logos, which ruins them completely.
We don’t want to be corny, but yes, the best company or brand logos come from the heart. The tricky part is transforming whatever is in your heart to an actual logo.
So here’s how you go about creating a graphic design logo for your company.
1. Understand the Purpose of Your Logo
If you’re like most people, you’re not creating a logo just for fun. Your logo should have a functional purpose, which is primarily enhancing the company’s corporate image. The logo should also attract potential customers or make your brand recognizable.
Remember, in most cases, your logo will be the consumers’ first impression of your business. As such, you want it to reflect your business’ ethos as much as possible. Potential customers should feel at home with the logo at first sight and know that the company is right for them.
Because the logo has so much impact on the customers’ perception of the company, it’s essential to give your logo design the attention it deserves. Remember your logo is what will be on your packaging, your letters, your business cards, and even your merch.
It’s a good idea to write down the functions of your logo, just in case you forget them along the way. Once you firmly understand the purpose of your logo, you can move on to the next step
2. Carve and Identity for Your Brand
Your logo should reflect your brand’s image and personality. As such, you must identify your brand personality, and then you can create the logo.
After establishing this company identity, you can align your logo design to it. For instance, for a fun-loving and warm company, you can go for a more playful logo. A corporate and suit-and-tie company can adopt a more professional design.
Here are a few guiding questions to help you clamp down on your brand identity:
- Who is our target audience?
- How do we add value to people’s lives?
- What makes us stand out from the pack?
- How would you describe the brand in three words?
- What do you want customers to notice about your brand instantly?
You can use these questions as a guideline to help carve out an identity for your brand. After that, you can contemplate a few logo designs and see whether they align with your brand’s identity.
3. Get Creative
With your brand identity in place, now it’s time to unleash your inner Picasso and get creative. Being creative is arguably the hardest part of the process. Like any prominent artist, the creative process starts with some serious inspiration.
Here’s how you get some inspiration.
Brainstorm all ideas, and we mean ALL of them. You shouldn’t limit your brainstorming session to just a few sensible ideas. No, you should get it all out there, even the ideas that don’t seem worth it.
Keep Your Audience in Mind
Remember, you’re making the logo for your audience and not yourself. So put yourself in the shoes of your audience and think of what would make them go “wow!” or say, “that’s really creative.”
Get Everyone on Board
Getting different perspectives from different people is just what you need to craft the most creative logo. A few people are great, but ideas from everyone that is where the money’s at.
4. Check Out the Competition
To get the perfect logo for your company, you need to know what you’re up against. You need to make sure your logo is noticeably better than the competition, and the only way to do so is by first checking out the competition.
It’s okay to snag a few ideas from the competition, too, just as long as you don’t copy the entire thing. Also, make sure your logo is significantly better than the competition.
5. Design Your Logo
Now it’s time for what you’ve been eagerly waiting for; it’s time to design your logo. The first step to designing your logo is choosing the design style. You can pick a classic, quirky, minimalist, or handcrafted design style.
For the greatest effect, you can try a combination of the above-mentioned styles.
Next, you want to lock down on the type of logo, whether it should be a monogram, the company mascot, emblem, wordmark, or a combination of them. Of course, you can seek some help from professional graphic designers like Graphiste pigiste.
It’s either a graphic designer or a free online logo maker like the Wix logo maker, but there’s a high chance the results won’t be as good as you expect.
Also, during the design process, you should really give a lot of attention to the color.
Different colors have different meanings in business that you should be aware of before choosing the color for your logo. If you’re combining colors, use a tool to make sure you don’t clash the colors.
6. Touch It Up
By now, you have the chunk of the work complete, all you need to do now is a few touch-ups, and you’re good to go.
The first thing you want to check is the typography. The font should reflect the business image and ethos. Also, make any necessary adjustments to the colors, graphics, and the rest to ensure the logo is nothing less than perfect.
Communicate With Your Designer for the Best Graphic design Logo
For an amazing graphic design logo, make sure you’re always on the same page with your graphic designer.
With proper communication, your graphic designer can understand your vision and crystallize it to create the perfect logo for your company.
So apart from taking the things we mentioned above to heart, make sure you invest in an excellent graphic designer for the best result.
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