6 Tips for Optimizing the Structure of Your Legal Website

Learning how to create an optimal legal site structure can be one of the most challenging aspects of starting your website. However, it is also one of the most important aspects. The key to success is in making sure that you have all the necessary information accessible on every page while also providing users with a simple way to navigate through each page.

Your home page introduces your firm and your expertise.

Your home page is the first thing that users see when they visit your site. It should be the most user-friendly, easy-to-navigate, and comprehensive representation of what you do at your law firm.

Your home page should also include a snapshot of your firm’s expertise and area(s) of practice (i.e., criminal defense, personal injury), as well as information about how users can get in touch with you if they have questions or need assistance with something related to their case or matter – whether it’s via social media channels like Facebook Messenger or Twitter DM; email; phone call; text message; etc.

Create individual pages for each practice area.

You should also create individual pages for each practice area, including a description of your services, client testimonials, and recent case results.

Here are some additional best practices:

  • Include a link to your website’s privacy policy. This will help visitors understand how they can protect their personal information on the internet by using this site as well as other sites affiliated with it (e.g., Facebook).
  • Include links to your terms and conditions so that people know what they agree to when they click through from another website or app page on yours—and if you don’t have any written agreements between yourself and clients yet, now would be a good time!

Ensure that each practice area page has a unique URL.

If you have multiple practice areas, each page must have a unique URL. A good naming convention is one in which the name of the area is easy to remember and type, as well as shared with clients and colleagues.

For example:

  • Law Firm Name + Area
  • Practice Area + URL

Add an attorney biography to the practice area pages.

A biography is a great way to add personality and branding to your website. It can be used as an opportunity to showcase your expertise, experience, and the types of cases you handle. It’s also a great way to promote services, such as civil litigation, commercial litigation, or estate planning.

If you have an attorney with over ten years of experience in his/her field (or close), then adding a bio will help build trust with potential clients who may not know much about what kind of work he/she does inside their practice area or industry niche(s).

Include a unique call-to-action on each practice area page.

Ensure that your call-to-action is prominent but not distracting from the content of the page.

Your call to action should be consistent with the page’s purpose and relevant to its content.

Use targeted language that speaks directly to users’ needs, explaining what they can do next if they’re interested in learning more about your practice area or connecting with you through email or social media, etc., so as not just repeat everything on every single page which would be overwhelming for readers who don’t want information overload (and may even be turned off by it).

Use Breadcrumbs to Help Users Navigate Your Site

Breadcrumbs are a navigation tool that shows the path from the home page to the current page. They’re useful because they help users navigate your site, which can be confusing if you don’t use them. This is especially true when it comes to long websites with many pages and sub-pages.


Your website isn’t complete until it’s optimized for search engines and other online resources. To help users navigate your site, use breadcrumbs to show users where they are in relation to the hierarchy of subpages and sections.

You should also use clear call-to-action buttons on each page so visitors know what actions they need to take next. Finally, make sure that everything important is displayed above the fold because most people will never scroll through pages looking for information!

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Published on December 10, 2022 by Beatrice Stefanescu. Filed under: , , .

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