Search engine optimization (SEO) is like oxygen for your online business. Without it, your website is essentially invisible to potential customers. This means you may put in a lot of work building and promoting your website, but if no one can find it when they search for related terms, all your efforts are for naught.
In this article, we’ll explore the reasons SEO will make your business thrive. By the end, you should understand why investing in SEO is critical for business success.
What Is SEO?
Search engine optimization is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This can be done by optimizing website content, structure, and on-page elements like titles, metatags, and anchor text.
The hosting service you choose can also impact your website’s SEO. For instance, hosting WooCommerce on AWS provides SEO features such as guaranteed 99.99% uptime, speed, and fast content delivery. These factors help improve your website’s ranking in SERPs.
Now, we come to the ways SEO will make your business thrive.
SEO Increases Organic Traffic
Organic traffic comes to your website from unpaid or free listings in search engines. This is in contrast to paid traffic, which comes from advertisements.
SEO is one of the surest and most effective ways to increase organic traffic to your online store. This is because when your website ranks higher in SERPs, it’s more likely to be clicked on by users.
A study by Chitika showed that the first listing in Google’s search results receives 34% of the traffic, while the improving from #2 to #1 can double your traffic This means that if you can get your website to rank first for relevant keywords, you’re likely to get a significant amount of organic traffic.
SEO Leads to Higher Conversion Rates
Conversion rate is the percentage of website visitors who take the desired action, such as making a purchase or signing up for a newsletter.
One of the benefits of SEO is that it can lead to higher conversion rates. It helps you target the right keywords and phrases that potential customers are searching for.
When your website appears in the search results for these terms, it increases the chances that these users will visit your site. And if your website is well-designed and relevant to their needs, there’s a good chance they’ll take the desired action.
It Connects You To The Right Audience
SEO connects you to the right audience. The people who are searching for the products or services you offer are more likely to convert into customers or clients. For example, if you want to sell more tourism products, you will choose a travel SEO company.
SEO is an inbound marketing strategy that helps you get found by potential customers – without interruption, popups, or annoying ads. Optimizing your website and content for search engines makes you more likely to rank higher in search engine results pages (SERPs). This, in turn, means more website visitors, and if you’ve done your SEO homework, these visitors will be more qualified leads.
Better ROI Than Other Marketing Tactics
SEO provides a better return on investment (ROI) than other marketing tactics. That’s because it targets users who are actively searching for your products or services online. In other words, SEO is not a cold call. It’s a warm lead. And warm leads are more likely to convert than cold leads.
SEO Is A Long-Term Strategy
SEO is not a one-time effort. It’s an evergreen strategy that you can continue to reap the benefits from for years to come. That’s because once you achieve a high ranking in search engine results pages, you’ll continue to get organic traffic – as long as you maintain your position.
SEO Builds Trust & Credibility
Search engine optimization helps build trust and credibility with potential customers. By increasing your visibility in search results, you’re more likely to be seen as a credible and trustworthy source of information.
Think about it – when you’re looking for something online, you’re more likely to click on the first result that appears in the SERPs. The higher you rank in the search results, the more likely people are to trust your brand.
SEO Drives Social Shares & Engagement
Search engine optimization helps increase social shares and engagement. That’s because when your content appears higher in search results, it’s more likely to be shared on social media.
When your content is shared on social media, you’re more likely to get engagement, such as likes, comments, and shares. This helps increase your brand’s reach and visibility online.
SEO Can Be Free
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products or services online. In other words, you’re not paying for advertising space – you’re earning it.
In fact, you don’t have to pay for SEO. While there are some strategies that you can pay for, such as link building, there are plenty of free SEO tactics you can use to improve your website’s ranking in search engine results pages.
By optimizing your website and content for search engines, you can increase your visibility online and get more website visitors – without spending a dime. This not only saves you money but also allows you to invest your marketing budget into other areas of your business.