Slightly over 50% of brand consumers prefer communication via email. Email newsletters are in many ways the life-giving force of a brand’s marketing strategy.
In a world where marketing has evolved to a multi-billion-dollar industry using ‘modern’ methods, newsletters may seem a bit retro. But therein lies the magic, newsletters are the last form of targeted marketing that still allows users to subscribe to the content they actually like. This gives your business or blogs valuable direct access to your customers.
Make Your Newsletter More Than Just News – Letter First!
It’s hard to ignore the benefits of a newsletter in your business. Beyond giving information to your clients, it allows you to reach out and talk to your customers on a personal level. The upside makes newsletters an easy sell, but how do you approach this whole thing? How do you start, and what do you even say?
- Build your mailing list – Start networking, perhaps by joining professional social media sites to gather a following because setting up an email list is the first step. Tap into your existing networks as well as referrals to get started. Nuwber and Leadar will help to find the contacts of your potential newsletter receivers.
- Talk about particular topics – It’s vital to introduce a topic at a time to draw and keep your readers’ attention. Discuss what you think about trends in your line of business and how they align with your service delivery.
- Strive to inform – Nothing can be as refreshing as getting interesting and new perspectives on trends. We live in an exciting world of electric cars, drones, and the possibility of robot assistants in the near future. The world is changing, and people want to know about it.
- Invite a few people over – Creative ideas matter, they work, and they stand the test of time. Giving your readers expert insights increases your credibility and association with all the right people.
Top 5 Reasons a Newsletter is Good for Your Business
Here are some of the reasons you should set up your newsletter today;
1. It Costs Almost Zero
Yes. Curating a good piece to send out to your clients really comes down to winding down and penning something regarding what you like about what you do. Your brand is an extension of what you do, it’s what gets you out of bed in the morning, and the people who support your vision are your biggest fans. The contents of your newsletter should capture this while further promoting your business.
Even if you feel your writing skills are not apt enough, hiring a freelance writer is still quite inexpensive. Cost is not and should not be a limiting factor where newsletters are involved.
In addition to paying nothing literally, the conversion rate of email marketing to actual sales is over 45% across brands in 2021, and this is just from newsletters. Combined with other forms of advertising, newsletters really upgrade your game as far as sales conversion is concerned.
2. It Helps Build Consistency and Credibility for Your Business
Identifying something new to talk about in each newsletter is not an easy task. You want to focus on your brand and why it’s the best by continuously talking about it while adding a fresh spin every time. The result is a brand that your customers feel they can use, trust, and recommend to others.
Stamping your authority in your given field by providing interesting insights, tips, and hacks is a great way to build a loyal brand following. Your customers want to associate themselves with someone who looks and talks like someone who knows the inner workings of his business.
Customers love newsletters of all kinds, from informative ones to thought-provoking pieces – embrace them all.
3. It’s a Good Medium of Informing Your Customers
This is perhaps the most functional reason why your business needs a newsletter. Most customers only ever visit a website with a purchase in mind, and if they find something else, maybe they’ll consider purchasing it. With a newsletter, however, any new product or service is promptly communicated to customers.
A good business website usually has an FAQ section (if yours doesn’t, get that fixed ASAP). The most asked questions are a superb source of inspiration for your newsletters. You can focus on questions about services and use the newsletter to provide updates on new changes concerning service delivery, shortages on others, and so on.
4. Boosts Your Social Media Following
Social media is among the most powerful marketing tools we have in the internet age. Looking up product reviews, doing a Google search, or checking out a new show usually ends up on some form of social media page. Newsletters can work in the same way. They can lead to your Instagram or Facebook, where customers and prospects can engage with your product in real-time.
This can give you valuable insight and turn your newsletter into an access point for insightful analytics – what are people saying about your business? What do they like? And any other helpful suggestions.
5. Improved Engagement with Customers and Prospective Clients
You could go to Fiverr and find a graphic designer for your Pinterest board or a developer for the next big app for your business. It is a superb idea because it gets the job done.
However, a few constraints may limit their effectiveness; for instance, your app may work better on iOS than Android devices. Your developer may have done a not-so-good job in some cases, and the app is overwhelmed by bugs. Whatever the case, newsletters, on the other hand, are bug-free. They are accessible on any device with an internet connection, and they hit people’s inboxes simultaneously.
Simplicity is the ultimate sophistication – Leonardo Da Vinci. Sometimes the most valuable ideas in marketing come down to pen and paper. Newsletters are the modern mails to your pen pal, time-tested, and always guaranteed to inspire if well thought out. Start your newsletter campaign today and open a new world of possibilities for your business.