Why Page Titles Matter for Online Businesses

You might think that page titles are an insignificant part of your website, which is not the truth. Learn why in the text below!

Page titles, as the term implies, refer to the names of a site’s pages. They’re a descriptive title used to describe the information on the page. For online business owners, it’s crucial to ensure that their page titles are relevant and effective. This is especially true for businesses that use their websites for advertising or informational purposes, as well as e-commerce sites.

Concise and relevant page titles offer many benefits for any online business. By the time you’re finished reading this article, you’ll be able to understand why page titles are so important, how they can boost your search engine ranking, and how you can optimize your page titles for search engines and your target audience.

Read on to find out why page titles are essential for online businesses.

1. Improve Search Engine Ranking

SEO illustration with image background

If you want to optimize your content, start with your page titles. Properly optimized page titles make it easier for search engines to understand what the page is about. Your page titles are also the first thing that visitors see when they’re searching for products, services, or content that are relevant to what you’re offering. It lets them know if your website contains what they’re looking for or if they need to keep on looking.

You can easily optimize your site’s page titles by following the steps below:

  • Use the keywords that your target audience is likely using to type into the search engine to find your products in your page title. Keywords are the words you place on your website to attract a particular group of people looking for services or products similar to yours. Ensure your page title is as useful and relevant as possible because you want to draw people to your site. Properly optimized SEO page titles can help improve your website’s ranking in search results.
  • Another factor you need to keep in mind when optimizing your website is the importance of keeping your website unique from your competitors. If you use the same title for your website as another company located in the same state, the search engines will see it as duplicates. Instead of having one set title for each category of your website, create different titles for each of those categories.
  • When creating your titles for your pages, you want to be as specific as possible. This way, you have a clear and concise title that will help your visitors get acquainted with your website quickly.
  • Your meta description is also essential. A meta description is simply a short sentence that summarizes the main points of your page. By including a meta description, you’re encouraging search engine users to choose your website instead of your competitors’.

Search engines look at meta descriptions to determine if a page is relevant and whether the page will be useful to the audience reading the article.

They use the keywords in the title and description of the page to determine its relevancy.

  • Using the title of your website in the title tag and throughout the page will help search engine crawlers index your website easily. If they see that it’s relevant, the search engines will give it higher rankings, and your site will appear on the first pages of search engine results.

2. Increase Click Through Rate (CTR)

Keyboard with CTR button

There are many different ways to boost CTR, and one of these is by having an optimized page title.

This is because of a couple of reasons:

  • If people can’t understand your page title, they probably won’t click on it. You need to keep your title short but impactful to make an impression because the page title is the first thing they see when searching. If your title is too long, they may not read it at all.
  • Your page title serves as an excellent way to introduce your site and showcase what your business is all about. It will give people an idea of what your site or content will offer. You can do this by using relevant keywords, as mentioned above. Thus, your page title increases the chances that people will actually visit your site.

Writing Clickable Page Titles

Person clicking computer mouse

Page titles, as previously mentioned should be concise and high-impact to attract potential readers.

Here are some tips to keep in mind when you’re writing page titles for your website:

  • Don’t spam keywords. Use them sparingly and only when they’re relevant to your content. Remember, search engines like Google will penalize websites that stuff their titles with keywords. Instead of trying to outsmart search engines, make sure that your keyword usage helps improve user experience.
  • Keep your target audience in mind. Your titles should be designed in such a way that will attract your ideal visitor or customer to click on your site. Emphasize the value that your site has to offer by differentiating yourself from your competitors. Include powerful trigger phrases and distinctive selling points where possible.
  • Make sure that the page title accurately summarizes what the content is all about. Avoid deceptive, clickbait titles that make readers feel that their expectations have not been properly met.


The bottom line is to have a title that people want to read because good titles are a way to tell people what to expect from your content. You want people to know what your website is about so they can make the decision to visit your site. If people don’t understand your page title, they’re less likely to go to your site.

So, the next time you’re designing your website and writing content, remember to optimize your page title to give the readers a reason to go to your site.

Instead of just using a generic title, you should have an optimized page title designed to grab everyone’s attention.

You can also help optimize your whole website because you make it easy for search engine crawlers to index your content and website. Moreover, your page titles increase click-through rates by promoting your website. When combined, expect that you get higher rankings on search engine results pages which can result in more traffic and sales.

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Published on December 11, 2020 by Peter Hughes. Filed under: , , .

Peter Hughes is a digital marketing consultant and author. Peter has more than 10 years of experience in SEO and Internet marketing.

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