The rapid rise of social media over the recent years has not only increased connectivity for friends, family, and colleagues across the world, but it has also created a powerful marketing tool for companies everywhere.
But, before you take the plunge, consider these reasons as to why you should hire a specialist social media marketing manager.
Intent SEO
Search Engine Optimization (SEO), and more specifically intent SEO, has become one of the must-have online marketing tools of recent years, representing a powerful way of driving traffic and revenue to your site. However, if you are new to it, it can be difficult to wrap your head around how it works.
This is where a social media manager would prove invaluable. They will understand the ins and outs of intent SEO and know how to use it best. For example, they will analyze the size of your business and utilize either small business SEO for a smaller enterprise, or enterprise SEO for a bigger business, depending on the size of your company. You can check out a guide on enterprise SEO for more details on what the differences between the two are.
Free Up Your Time
Time is money, as the adage goes, which means that you do not want to be wasting yours. It is a common misstep to underestimate the time-intensive load of successfully running a social media account, leading to it quickly becoming a burden for those who are unprepared or have other commitments that take priority.
Therefore, hiring a specific employee to deal with this side of your brand is paramount to ensuring that every possible second of your online presence is utilized to its greatest capacity, as well as freeing up your schedule to focus on running your business.
Boost Your Brand
One of the most common reasons that a company will start a social media page is to boost the presence of their brand. However, if this is not done correctly, it can set itself up to serve more harm than good. Knowing how to use each social media platform as a tool to boost your brand in different ways is one of the many skills that a social media manager will come to your team equipped with.
It can be the difference between your posts regularly sitting at single-figure interactions and your posts reaching thousands of potential customers, many of whom will then visit your site to enquire about the services and/or products you have on offer.
Ensure a Consistent Online Presence
When it comes to social media, it is easy to fall into the trap of either posting too much or posting too little, both of which can be detrimental to your business.
One of the many ways a social media manager will boost your brand is by ensuring that you keep a consistent online presence by setting up a posting schedule and sticking to it religiously.
In doing so, they will establish your company as a reputable and current source, one that your customers and potential customers can rely on to be available whenever they are ready to make a purchase.