The success of any business depends on its interaction with the customers: the better the unique value proposition (UVP) it offers, the higher revenue it will get as a result. In digital times, one of the most effective yet popular methods to reach clients and encourage them to go to your online store is, of course, through different Internet resources, like Meta Ads or Instagram.
However, if your website is still being rebuilt or there are some other reasons why you cannot interact with customers on social media or through the web content, there is still an option – try email marketing!
In this article, we’ll uncover the best practices of creating an effective marketing strategy for any business, show different hacks of how to make email content more appealing for your target audience, and explain why email marketing strategy can be a winning option exactly; for your brand!
But, before we proceed, a word of advice. Your business cannot succeed without a great site, and a great site is not possible without great hosting. What we love about WPMU DEV Hosting most is it’s packed with unique and powerful hosting features you won’t find anywhere else (like 7 built-in pro WP plugins). See for yourself and get 20% off any of their hosting plans here.
Is Email Marketing Still a Thing?
Instead of providing examples of how the email marketing tools are used today, let’s briefly review the most impressive email statistics that prove its efficiency:
- According to DMA, the average value of an email subscriber is $48.87
- Email Marketing’s ROI is 36:1, which means on every dollar spent, you’ll get up to $36 of return, Constant Contact says
- Due to the statistics uncovered by Small Business Trends, nearly 60% of shoppers say they’ve made a purchase as a result of a promotional email
- Email marketing has been claimed as the second most effective medium for building brand awareness, according to Campaign Monitor
- Due to MarketingSherpa, nearly 61% of consumers enjoy getting promotional emails on a weekly basis, and over 38% would like to get those even more frequently
Meanwhile, the overall number of email service users is expected to grow by 4.6 billion in 2025. So, launching the email marketing campaign is a universal yet promising marketing tactic that can be easily employed on popular services like Gmail, Yahoo! Mail, Outlook, and others.
But how to ensure your newsletters are really efficient? Let’s now review a step-by-step guide for making the best email marketing campaign for your business.
How to Effectively Launch the Email Marketing Campaign
If you want to get the best outcomes from the email campaigns for your business, it’s critical to make a step-by-step plan on how it should be performed: from setting up the goals and making the email content to its final release and the results measurement.
#1 Set Up Clear Goals
First of all, to evaluate the success of your email marketing campaign, it’s essential to establish the goals you want to achieve with its launching. As a rule, it includes:
- Drive more traffic
- Enhance the sales
- Reach out to the clients
- Keep clients up to date on the latest events
Knowing the clear objectives your business needs to achieve, it becomes much easier to find out a winning model for the newsletter you’ll use in the upcoming campaign.
#2 Create an Email Marketing List
This stage implies preparing the list of contacts (either from scratch or using the existing one) you’re planning to send your email newsletter to.
Pro Tip: To enlarge the list of subscribers, make sure you’ve got a few simple subscribe opportunities on your website: on Header Bar, Slider, Pop-Ups, Blog Posts, and more.
#3 Select the Most Suitable Email Type
Whether you’re using the email marketing platform or not, the success of your email campaign also strongly depends on the type of emails you’ll use to achieve certain business goals. Overall, the most popular kinds of email campaigns used today are:
- Marketing Offers (deals & promotions, or latest stock products)
- Events Invitations
Once you’ve chosen the best email service and decided which type of email to use in the upcoming campaign, it’s time to start building!
#4 Build Your Email and Ensure It’s Relevant for Audiences
At this stage, you need to turn on all your creativity and make up an appealing email that will engage your audience and help you to achieve the main business goals.
The latest trends of creating marketing emails are using free templates and employing marketing tactics, particularly various video marketing tricks. Making up a powerful video with the appealing UVP becomes easier with the feature-rich video software. You can now search for a video editor for PC without watermark that can be downloaded for free, video recording software, file converter, and more!
#5 Measure the Results And Initiate Changes
Finally, once the email campaign is over, it’s time to compare the results and search for ways on how you can improve this type of marketing strategy for your business. For instance, it usually includes employing different types of promotions offered, design changes, incorporating video marketing tactics, adding trending functions to your emails, and more.
As you can see, email marketing is one of the most effective yet reliable methods to easily reach and establish direct interaction with your audiences. Whatever email marketing tools you’ve decided to make use of, with these simple email marketing tips, you’re sure to succeed in boosting the business performance online.