3 Key Tips and Techniques for Creating a Landing Page That Converts

Want to create a landing page that converts? The tips and techniques mentioned in the text below can help!

Do you have a business? Maybe you had a traditional business that you’ve now taken online due to the pandemic? This is a great step towards taking advantage of all the opportunities that the online world has to offer.

But what kind of headline and messaging should be on your landing page and how do you ensure it brings in the customers?

Here’s everything you need to know.

1. Crystal Clear Message

Website landing page

The first thing that’s important for a landing page is that there is a clear message stating what your brand, product, or service is about. Without this, you cannot hope to win over any customers.

It must not be too cluttered, and the less text, the better. Remember minimalism is often key. Don’t use your landing page for a wordy or complex explanation of your business model or company history. Instead stick to a brief few lines, a headline, and perhaps a call to action.

Ask a copywriter to help you if you are not sure. Even though it might seem like a waste of time to help you with a short few words, a copywriter’s advice can go a long way.

2. Looks Good

Women looking at laptop screen

A great landing page not only tells the customers everything they need to know in the shortest form of words it also needs to look great. If you are struggling with Website Development be sure to hire a company to design your site for you.

If you don’t have the budget for this and want to design it in-house be sure to have a look at the websites of your competitors and see what visuals work well for them and which sites aren’t doing so well.

At the same time stay true to your company’s brand rather than simply copying outright what the competition is doing.

3. SEO Ready

SEO report on tablet

The reality is, however great your landing page might be, it isn’t going to get any hits if it isn’t Search Engine Optimized (SEO).

This means that your page shouldn’t be full of text that isn’t broken up into paragraphs. Instead, it should be readable and your other pages should contain useful blog pages and websites with great backlinks to other reputable pages.

Be sure to ask an expert to give you an SEO review if you are worried your page isn’t getting the hits you think it deserves.

A Landing Page That Converts? Hire Experts

The easiest way to create a landing page that converts is to hire experts to do it for you.

From SEO experts who can ensure your content is balanced and well-referenced to graphic designers who can create a beautiful looking page, there are thousands of experts on the web who can create content that boosts your conversion rate.

If you are interested in learning more about a landing page that converts be sure to check out the rest of our site.

Have a Look at These Articles Too

Published on December 1, 2020 by Peter Hughes. Filed under: , , , .

Peter Hughes is a digital marketing consultant and author. Peter has more than 10 years of experience in SEO and Internet marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *