Are you aware of the term brand awareness? In simple words, brand awareness is when people are aware of the existence of a brand. It is the impression that is created on the consumer’s mind. Through brand awareness, a customer will recall your product and services.
People get to know a brand through its logo, tagline, zing, product, and services. When a product performs well, people fall in love with it, and a bond of trust is created. This is called brand awareness, and when combined with reputation management software and a few skillfully implemented strategies, it will be the decisive factor in blossoming your business.
Benefits of Brand Awareness
Brand awareness has multiple benefits. Creating a bond with customers is not sufficient. Maintaining the bond by infusing elements that remind the customers of the brand can upscale the sales. Some prominent points are:
- Hammering the memory of your loyal customers.
- New and old potential customers will show interest in buying the products.
- This will upscale word-of-mouth marketing.
- Find and retain customers.
- Brand equity will be formed.
- Customers will remain loyal.
- Builds up a reputation.
- Increase in trust of the customer.
- People will feel inclined to buy a product, and this will result in increased sales.
Strategies for Brand Awareness
In this part, I am going to elaborate on some unique steps that can serve as strategies for brand awareness other than the online display method, which is very much common nowadays.
Add social feeds on the website
In order to boost your brand, you can add social media feeds on your website with social aggregators like Tagembed. With this, you can simply collect & curate all social posts and add them to your business website. Let’s take an example;
You have a Facebook page with amazing content & posts but you are not getting any benefit from that. Here you can use Facebook Widget through which you can easily collect feeds from your Facebook page then customize & moderate them to embed on the website. It will generate immense benefits like improve visibility of your Facebook posts, increase user time on the website, boost potential customers, enhance user-engagement, etc
Smart referrals are a modern strategy that has given a very positive response. It works as an advertising method free of cost. When a customer buys a product, he/she is asked to refer the same to others, from which he/she will get some perks. Who can control such luring offers?
This way, brand awareness is created, saving money for the producers. This is a hack for the growth of the business.
Consistency in Voice and Image
Products are recognized through logo, voice, or zing. This is what a customer retains. Maintaining the same logo for years helps the customer in easy recognition. Zing is a powerful element of brand awareness. Zing and the logo should not be changed frequently. This creates a negative impact. A year-old image triggers old feelings, love, and trust that retains customers. Frequent changes in zing or image might create confusion among buyers.
Regular Content Production
To upscale your brand awareness providing regular content is desirable. However, the content must be SEO-friendly. Informative and gorgeous content enriched with high-quality stuff earns more customers.
With good SEO, your chances of showing up online on a regular basis are more prominent. So, it is good to start blogging by providing consistent content, including guest blogging.
Infographic and Visual Content
Infographics are a colorful way of displaying statistical data. This is the most common item shared by netizens. Colored animated writing excites a reader’s mind more than a non-colored type. When this is shared, brand awareness is created. This being more vivid attracts people’s minds, and it is known that customers get hooked on such content.
Incorporating the power of multimedia in marketing strategies will bring impressive results. Modern ads are not confined to television or paper. People remain hooked to smartphones and technologies.
Videos, webinars, adding a post on social media may create a buzz around your product. A short YouTube video can draw the attention of netizens towards your brand. See how easy it is to create brand awareness.
Free Trial and Samples
This “free” word is very exciting. People simply get swayed by the brand that offers free products and services even just once. This strategy works great when you are launching a new product. For expanding your circle, uses referral programs, but for startups, free trials are mind-blowing ideas.
If you have a friend or competitors, you can get a platform for guest blogging. In guest blogging, your brand is displayed on the site of your partner and vice versa.
So people visiting the website get familiar with both brands from a single blog. That way, you create double followers. This is also another easy, modern, and cost-effective way of spreading your brand.
Small and simple steps can bring positive results. Instead of spending your hard-earned cash on marketing, try to get involved in a community-level program.
Sponsor some local events, or host your own program; involvement with the local school of business will bring recognition for your brand.
These initial steps can make your brand a household name. Contributing to social events will not only make your brand known to others but will also uplift your image.
A Review Plugin
That’s not all my friends! There is a WordPress Review Plugin that works fantastic for brand awareness. How? Well, when you install a WordPress review plugin like WP Review on your website, it allows your users to rate your products and services attractively.
This way, your visitors can make instant buying decisions and spread good words among their friends if they like your products. One can also integrate their best Google reviews on their website through WP Review.
Apart from the above-mentioned strategies, paid social ads, PR, contests, and giveaways can work well for creating brand awareness. Building brand awareness isn’t a daunting task; you just need to know good strategies. Keep these points in mind while creating awareness for your brand. All the best!