2023 Trends in Custom WordPress Website Development


The WordPress community is one of the largest, most active, and vibrant communities in the world. This has resulted in high-quality support forums, training courses, and other resources. But it also means that many people are working on WordPress websites who don’t necessarily know what they’re doing. So if you’re looking to build a custom website with modern web technologies like JavaScript frameworks or Node JS, take heed: Without proper training, experience, or access to quality developers, your project could result in an unsatisfactory final product.

WordPress landing page on laptop

Embracing Modern Web Technologies

It is important to keep up with the latest trends in web development because it can help you create a better website. If you want your site to be more effective and engaging, then it’s worth learning about new technologies that are designed for this purpose. For example, if you have not yet started using HTML5 for your sites, then now is as good of time as any!

Enhanced User Experience (UX) Design

User Experience Design (UX) is the experience a user has when interacting with a website, app, or product. It’s about how easy it is for the user to achieve their goal. The key concept here is ‘easy’.

A good UX designer makes it so that even people who don’t know how to use technology can accomplish their goals quickly and easily on your site without getting frustrated or confused.

Performance Optimization and Core Web Vitals

Performance optimization is a key factor in user experience, especially in the realm of WordPress website development in Denver. Websites that load fast have higher conversion rates, which means your clients will see more revenue from their investments in custom WordPress website development.

Performance optimization also plays an important role in SEO and mobile devices, as well as accessibility for people with disabilities or who are using assistive technologies like screen readers.

Accessibility and Inclusivity

Inclusivity and accessibility are two of the biggest trends in the field of custom WordPress website development.

  • People with disabilities: To create inclusive websites, you must know your audience and consider their needs. For example, if you have a client who is visually impaired or has limited mobility, then it might make sense for them to have an auditory interface instead of a visual one meaning instead of clicking buttons on the screen with their mouse cursor or keyboard keys, they would hear an audio prompt when they move their mouse over an element (e.g., “Click here”). This could be accomplished through JavaScript libraries such as VoiceOverKit by Apple or TalkBack from Google (the latter requires Android devices). You can also add features like screen readers into existing sites through plugins like WP Accessibility Suite Pro or Blinders that allow users with limited sight access certain parts onscreen without having full control over everything else happening at once!
  • People from different cultures: When developing websites for global audiences where cultural norms vary greatly between countries/regions/cultures etc., important considerations include ensuring that images used throughout aren’t offensive towards anyone’s sensibilities; avoiding stereotypes wherever possible; making sure there aren’t any offensive words included anywhere within text content itself since not everyone speaks English fluently enough yet so translations may not catch every single word correctly before publishing online!

Headless WordPress Development

Headless WordPress Development is the process of building a website without a front end. It is also called decoupled WordPress development, as it allows developers to build websites using WordPress APIs and tools. This allows them to build websites that are more dynamic, flexible, and scalable.

The concept of headless CMSs has been around since 2016 when Matt Mullenweg (co-founder of WordPress) first mentioned it in his keynote speech at WordCamp Europe 2016: “We’re going to see more people building sites on top of what’s essentially just an API layer for content management.”

Progressive Web Apps (PWAs) with WordPress

Progressive Web Apps (PWAs) are web applications that can be used like native apps. They’re designed to be accessed from mobile devices and developed using modern web technologies.

PWA is based on progressive enhancement, which means that it uses service workers to deliver network access, even when there’s no internet connection available or slow connection speeds. This allows you to use the same application whether you have an active internet connection or not!


Voice Search Optimization

Voice search may be new thanks to interacting with the net. It’s more natural and convenient than typing, which implies you’ll use it while driving or cooking. Additionally, voice search has many benefits over typing:

  • It are often utilized by people with disabilities who might not be ready to use a keyboard or mouse.
  • It will be employed by those who don’t seem to be tech-savvy or do not know a way to type in the first place (young children).

AI and Chatbot Integration

AI and Chatbots will be integrated into WordPress.

AI and Chatbots have become an integral part of our lives, so it’s no surprise that they will be integrated into the WordPress platform too. The integration of AI and Chatbots will provide a better user experience by making websites more intuitive, personalized, and interactive. The technology will also help improve search engine optimization (SEO) by helping you create more relevant content for your target audience with less effort on your part allowing you to focus on what matters most: creating great content!

Security and Privacy Measures

As the digital world becomes more and more integrated into our everyday lives, security and privacy are becoming more important to both users and businesses. Security is a key consideration for businesses who want to protect their data and make sure it’s safe from hackers, while privacy is an even bigger issue for users who want control over their personal information online.

In 2019, we saw the rise of GDPR (General Data Protection Regulation), which gave people more control over how companies store and use their data. It also made it easier for people to request that companies remove any personal details from their platforms that they don’t want there anymore something we’re sure will continue into 2020 as well!

Sustainability and Green Web Practices

Sustainability is the practice of using methods that have a low impact on the environment, such as recycling or using renewable energy sources. The term can also be applied to other aspects of life as well, such as social and economic development.

In web design, sustainability means making sure your website is built in a way that doesn’t harm the environment or use more resources than necessary for its function. For example: if you’re developing a website for an environmental nonprofit whose mission is to save endangered species, then it would make sense for them not only to have their servers but also to host their content on those servers instead of renting space from another provider (like Amazon Web Services). This will save money while also reducing carbon emissions since fewer people are driving into town just so they can work at home!

Content Personalization

Content personalization is the ability to customize content for each user. This can be done through AI, machine learning, and content personalization tools. Personalization can be used to improve user engagement and conversions.

Personalized content helps you get more customers because it’s relevant to them and they’ll see it as more valuable than generic marketing material. That means better conversion rates!

Collaborative Workflows with Block Editor

The Block Editor is a new, modern content editor for WordPress. It’s built on top of the existing Gutenberg editor and provides a WYSIWYG interface that’s fully compatible with it.

The Block Editor supports blocks (and thus all block types), including those created by third-party developers. You can use any of the existing block libraries or create your custom ones, just like you would do with the current version of Gutenberg. The only difference is how you add them: instead of adding them individually through shortcodes or via JavaScript calls, they will be added through drag & drop functionality within your page builder interface.


We hope you’ve enjoyed reading this article, and that it has given you some insights into how we see the world of WordPress websites changing over the next few years. You may also be interested in reading our previous blog post on what trends we expect to see in web design in 2018.

Have a Look at These Articles Too

Published on September 15, 2023 by Lucija; modified on September 21, 2023. Filed under: , , , .

I used to write about games but now work on web development topics at WebFactory Ltd. I've studied e-commerce and internet advertising, and I'm skilled in WordPress and social media. I like design, marketing, and economics. Even though I've changed my job focus, I still play games for fun.

Leave a Reply