How to Use Your Web Design Skills to Create Eblast Designs That Pop

You already know you can grab attention online with your web page design. Now it's time to take those skills and apply it to e-blast design!

Want to have a blast with your web design skills?

An e-blast is a mass email designed to entice potential new customers. But that doesn’t mean it has to be boring. This is where your email newsletter design skills come into play.

Make It Visual

There are statistics out there that tell us visual information is consumed much more easily than text and retained better as well.

Depending on the audience, you might want to use eye-catching images to create funny newsletters or graphs and charts for a more business-focused crowd. Pops of color, logos you can create with a graphic design app, and standalone text boxes can also create a more polished look.

Visual Content

 

You can also try also design elements like varying text sizes for headlines, or even adding animated GIFs.

Really, there’s no limit to what you can do visually to an e-blast. However, you don’t want to overdo it with too many flashing lights and spinners, as you might lose the reader before they dive into the content.

Create an HTML Newsletter

You can send a text-based email and attach a couple of photos to it. Is it effective to do that? Sure. In some cases.

However, using HTML to build your email newsletter design can offer advantages over a text version. One of the main advantages is that you’ll more easily be able to track how many people have opened your email.

Not only that, you can add visual links within your e-blast and track clicks. For example, create a graphic that says “Check out our new product!” and link it to a landing page to build excitement and drive sales.

Customize an Existing E-Blast Design Template

If you’re not a professional web designer, there are a number of Outlook email newsletter templates to choose from.

You can choose the theme depending on your target audience, and you can simply add your own content to the placeholders. You can also use Outlook as a way to send the email out to multiple clients.

Keep It Responsive

With mobile devices accounting for about 57 percent of all online traffic in the U.S., it makes sense that you create an e-blast that can be as easily viewed on a small screen as a desktop.

Responsive Web Design

That means your approach to design should definitely keep the mobile customer in mind. Once you’ve created something you think will make an impact on a desktop screen, make sure it scales down properly on your phone.

Web Design Makes a Difference

An effective e-blast design can make the difference in whether a customer is engaged with the content. You have a small window to grab attention online, so putting out your best email newsletter design is in your best interest.

Of course, having a great website is also important in your overall marketing strategy. You can spend hours getting the pages just right, or you can purchase our easily customizable page templates today!

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Published on April 9, 2019 by Peter Hughes; modified on April 23, 2019. Filed under: .

Peter Hughes is a digital marketing consultant and author. Peter has more than 10 years of experience in SEO and Internet marketing.

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