In today’s digitally-driven world, fitness gyms are no longer just brick-and-mortar establishments—they are brands, communities, and online ecosystems. Whether your gym is boutique-style or part of a broader franchise, having a powerful online presence is essential to grow your clientele and drive sales. One of the most effective ways to do this is by using a website or landing page builder specifically suited for selling fitness memberships online.
TL;DR (Too Long, Didn’t Read)
If you run a fitness gym and want to sell memberships online, you’ll need a website builder tailored for e-commerce, ease of use, and marketing integration. Top choices include Wix for design flexibility, Shopify for powerful selling tools, Kajabi for course-based memberships, Trainerize for personal coaching, and Mindbody for full gym management. Choosing the right one depends on your specific offerings, goals, and target audience.
Why Selling Gym Memberships Online Is A Smart Move
The fitness industry has undergone a revolution. Consumers expect convenience, personalization, and accessibility—even when working out. Offering online memberships opens new streams of revenue, extends your market reach beyond your local area, and enhances member engagement through digital content like videos, coaching, and scheduling.
Online fitness platforms are no longer optional—they’re critical. And choosing the right builder can make or break your digital fitness brand.
What to Look for in a Gym Membership Website Builder
Before diving into the top builders, consider these key features you’ll need:
- Membership Integration: The ability to take subscription payments, offer tier plans, and track members.
- Scheduling Tools: For booking classes, managing appointments, and sending reminders.
- Content Hosting: To upload workout videos, meal plans, and training modules.
- Marketing Tools: Email marketing, lead capture forms, funnels, blog integration, and more.
- Mobile-Friendly Design: Most users will access your site from smartphones or tablets.
- Ease of Use: Whether you’re tech-savvy or not, it should be simple to build and maintain your site.
Top Builders for Fitness Gyms Selling Memberships Online
1. Wix
Best for: Custom design flexibility and affordability.
Wix is a top choice for fitness entrepreneurs who want complete control over their site’s visuals without needing coding knowledge. With hundreds of templates—including several specific to health and fitness—you can drag, drop, and build a beautiful site quickly.
Key Features:
- Customizable membership plans
- Wix Bookings for class scheduling
- Video host integration for workouts
- Accepts online payments and recurring subscriptions
Why we love it: Wix is ideal for small to midsize gyms looking for affordable, stylish, and easy-to-manage websites. Its App Market offers useful tools for newsletters, testimonials, and social media sync.
2. Shopify with Membership Apps
Best for: Fitness businesses wanting advanced e-commerce features.
Traditionally an online retail platform, Shopify now offers functionality for subscription-based services—making it great for gyms selling merchandise or providing recurring memberships. You can integrate third-party apps such as Bold Memberships and Recharge to handle subscription models and access control.
Key Features:
- Robust checkout and recurring payment systems
- Integration with email marketing and CRM tools
- Sell physical AND digital products
- Mobile-optimized themes
Why we love it: Shopify is perfect if you’re also selling branded products like supplements or apparel, alongside memberships. Its analytics tools give deep insights into customer behavior and sales performance.
3. Kajabi
Best for: Course-based memberships and coaching programs.
If your gym wants to operate more like an online school—offering routines, nutrition programs, coaching sessions, and video education—Kajabi is a top-tier choice. It’s an all-in-one platform tailored for online course creators, which maps well to many modern gym offerings.
Key Features:
- Courses, journeys, and coaching modules
- Automated email marketing and pipelines
- Landing page builder designed to convert
- Membership tiers and access control
Why we love it: Kajabi has everything under one roof. If your strategy includes digital product delivery (like challenges, bootcamps, or webinars), this is a home run.
4. Trainerize
Best for: Personal trainers and gym owners focused on individual coaching.
Trainerize empowers fitness professionals to connect with clients individually through personal training programs, habit tracking, and nutrition coaching. It’s ideal for those looking to create a mobile-first experience that supports one-on-one relationships with clients—either in addition to or instead of general memberships.
Key Features:
- Custom-branded mobile app
- Video workouts, progress tracking
- In-app messaging and reminders
- Integration with Stripe, PayPal, MyFitnessPal, and Apple Health
Why we love it: Trainerize offers one of the most engaging, personalized approaches to online fitness. It’s perfect for scaling your coaching business while still keeping it personal.
5. Mindbody (and its consumer app, ClassPass)
Best for: Full-service gyms and studios with physical locations.
Mindbody is not just a website builder—it’s an entire business management suite tailored to fitness studios. You can handle memberships, scheduling, staff, point of sale, marketing, and more. Plus, your gym becomes discoverable to new clients on the Mindbody consumer app—integrating directly with ClassPass.
Key Features:
- Online booking and customizable pricing packages
- Built-in marketing and email campaign engine
- Analytics dashboard and reporting
- Mobile app your members can use to book and pay
Why we love it: It’s made specifically for wellness and fitness studios—so every feature is relevant. If you have a multi-location setup or a large team, it’s a one-stop solution.
Honorable Mentions
Not every gym fits into the same model. Here are some tools that deserve a quick mention depending on your business goals:
- Teachable: Ideal for content-rich gyms looking to build long-form video lessons.
- Squarespace: Beautiful templates and basic e-commerce, great for small gyms and personal trainers.
- ClickFunnels: Perfect for gyms heavily focused on lead gen, email funnels, and high ticket offers.
Final Thoughts: Choosing the Right Platform
No two gyms are exactly the same, and the choice of which builder to use should reflect your unique needs. Here are a few guiding recommendations:
- Want a simple site with class schedules? Go with Wix or Squarespace.
- Need integrated coaching and mobile access? Try Trainerize or Kajabi.
- Running a larger facility with staff and POS? Mindbody is your best bet.
- Also selling products and merchandise? Give Shopify serious consideration.
Investing in the right platform now can drive monthly revenue, keep clients engaged, and scale your gym business beyond what a local presence alone could do. In a crowded fitness landscape, your website and online offerings may just be your strongest muscle.