What is A/B testing and how does it work?
Data is a huge deal in online business. No self-respecting marketer, manager, or leader makes decisions without analyzing the data. Why? Because data is evidence that ensures that the decision won’t be made on instincts. If you’re wondering what it is, read below. What is A/B Testing? A/B testing is defined as a method of… Read More
Landing Page Design & Optimization
If you’re running a business, you probably know how important it is to have a good online marketing strategy. With the help of the internet, your business can expand, evolve, and become something you never thought it would. But to fully maximize your business’ potential, you need to create an enticing and useful landing page… Read More
5 Common Landing Page Mistakes You Need To Watch Out For and Avoid
“Everyone makes mistakes” is an excuse that just doesn’t cut it anymore. Especially in this day and age when you have everything you need to make a great website available at your fingertips. Your website or blog may have various content types with the highest conversion rates. Still, if your landing page fails to attract… Read More