Social Media Marketing For Small Business: 4 Tips That Work

If you are trying to gain more customers, social media marketing is the way to go. Here is how.

Nowadays, entrepreneurs fully understand the importance of social media. All of your customers are there, scrolling through their feed and spending their time on their phones. This gives you an excellent chance to get closer to them.

Here are some helpful tips that will navigate you through the secrets for maintaining a successful social media strategy!

Follow the latest trends

When it comes to social media, things change pretty fast. You need to make an effort to constantly keep up. New things can come up so quickly, and some of them might be a threat to you.

online marketing

Social media work to change their algorithms constantly. We saw many brands losing their organic views on Facebook. They introduced a new algorithm that favors sponsored content, which made organic views disappear. Instagram might consider your content as spam if you use the same hashtags all the time.

These small changes can mean a lot for your business, so make sure that you are always up to date with the latest upgrades.

Build a connection with your fans

The biggest mistake when it comes to social media is not making a connection with your fans. You can get Twitter followers, but the way you talk with them will determine if they will engage with your brand on social media.

Here are some practical tips that will guide you:

  • Write in a friendly and casual tone. All the businesses, especially the small ones, are going towards building a friendly relationship with their future customers. The too formal and cold tone is a practice that you should abandon.
  • Ask questions. When people are asked a precise question, they will respond. And there are so many people out there that are willing to talk about their experiences. However, keep them somehow connected to the product that you are offering.
  • Always respond to their questions and comments. This will help you build a relationship with them. A simple “thank you” will make them feel appreciated.

Also, answer their questions and worries. Being helpful will help you build trust.

  • Tell your story. Storytelling marketing is all about sharing interesting facts about how you have started.

Use EngageBay


EngageBay is a solution with marketing, sales, and customer support software all in one, along with free integrated CRM. It seeks to integrate several tools revolving around customer journey into a single, comprehensive package.

EngageBay’s ‘Social Suite’ helps with social media management by allowing you to manage your Facebook, Instagram, Twitter, and LinkedIn accounts from a single window. Using this, you can interact with your audience, answer their queries, resolve issues, launch promotions, keep them engaged – and build your presence.

EngageBay lets you add Streams and manage them so you can track your Twitter mentions and retweets, Facebook posts and tags, and Instagram posts.

Its Scheduler feature allows you to time your posts and tweets in order to maximize reach. You can thus schedule multiple posts across various platforms easily.

On top of that, you can automate your customer acquisition cycle by capturing leads and adding them straight to your CRM database.

Manage situations of crisis

We have seen many problems arise on social media. We agree that you need to be friendly and open to conversation, but keep in mind that you should always be professional. And sometimes, you might not get good feedback on social media. This is not something unusual and actually happens a lot. Make sure that you monitor the activity of your fans. Delete any comments and content that insults other people.

Monitor your customer's activity

Social listening means keeping track of feedbacks and mentions. Users will share their feedback on social media, and it can be both good and bad.  When there are bad comments about your business, know how to manage the situation. Don’t try to delete this and hide it. Screenshots can prove everything and put a black mark on your reputation. Instead, offer an explanation and help if needed. Apologize if it is necessary.

Have a consistent feed

Photos mean everything. It doesn’t matter to which category your small business belongs to. You need to have good visual stories. Posting random photos on your feed isn’t the thing that will bring you success. This rule is crucial for Instagram, but also for other networks as well. One could say that it is just as important as knowing the best time to post on Instagram.

Make sure that your feeds look consistent and visually appealing. Use the same filter on each photo to achieve the best results.

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Published on March 4, 2020 by Peter Hughes; modified on January 17, 2022. Filed under: , .

Peter Hughes is a digital marketing consultant and author. Peter has more than 10 years of experience in SEO and Internet marketing.

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