Top 5 Tips to Construct a Perfect Subscription Popup

Turn visitors into customers and keep them engaged

Email subscriptions are essential for your website. They help you keep your site on top of mind of your customers. Subscriptions yield a nonstop flow to your website, so, if you have plenty of subscribers, the stable flow to your site is guaranteed!

If you cater email subscriptions on your site, the customers will always be engrossed to your news and learn about your announcements, sales, new topics quickly enough to provide notable flow to your site, bringing success to your business.

The more subscribers you own, the less headache you’ll have with your sales. The stable flow to your site will supply some kind of assurance that your site visitors will transform into your constant customers. This is the impeccable chance to squeeze more sales from your website.

But how it works? How can a subscriber bring more profit than a simple visitor to my site? This is simple. The visitors are not constantly engaged in your news, offers, and collections on your eCommerce. They simply see them when they come to your site.

Unlike visitors, the subscribers are always connected to your site. They are informed of all the news on your site, they like and share the offers they are interested in, thus sharing your business with a wider audience. So you can’t but agree that this is for sure more profitable and efficient for your business!

Let’s check some very productive ways of subscription popup usage that will guarantee 100% subscription to your newsletter.

1. Hurry them up!

Subscription popup


People tend to make fast decisions when they’re in a rush. Keep this in mind when assembling subscribers to your newsletter.

The idea of being short of time will call your customers to a faster action. So, if you show a subscription offer with limited time estimation, the customers will be more inclined to subscribe to your newsletter and get the discount you provide.

Let’s say you offer some really great discount which will be provided when one subscribes to your newsletter. This is a good start.

But, if you add a countdown to this whole package, the probability of getting them subscribed will rise twice! And this is all about the fact of being in a rush!

2. Subscribe & Get An eBook!

Subscribe and get an ebook

Offering free gifts is one of the best practices in getting more subscribers. All the customers are encouraged when they see a free item offer. This may sound like offering bribes to evolve your email list, but this is the way the customers are most engaged with.

Just make sure you know your audience well enough to offer the eBook that would interest them. I mean, if you’re running a Cosmetics eCommerce website, it would be clever enough to propose an eBook on Cosmetic tricks and tutorials, for example. This will definitely move the interest of your customers and they will totally be excited to subscribe to your list and get the free eBook! To simplify your job use an ebook templates online.

Likewise, it can be anything else, just to meet your audience’s interests and preferences. Just use your imagination and think of something to fascinate your customers and push them to action!

3. Webinars Are The New Tutorials

Webinars popup in WordPress

It’s becoming more and more attractive to organize live tutorials and seminars online. These kinds of seminar-tutorials are called webinars now.

Webinars can be of any subject, be that a technological class or some beauty tutorial. During Webinars, the participants (your customers in this case) are free to share their thoughts, some files connected to the subject with other participants.

So, if you have any useful webinars, you can use them in a popup also to get more subscribers. Visitors will watch your video webinar, and if they like it, they will definitely want more.

And what should you do for this? Right – add a subscription form under your webinar! Add some text before the form, like, “Did you like our webinar? Subscribe for more fascinating ones!”.

And here comes the form! Don’t put much effort to create some unique form. Make it as simple as possible. The main role of getting you new subscribers is the webinar and the motivating text.

4. Free Surprises

Free surprises popup

One of the most compelling ways to push your customers to subscribe to your list is offering free items for the subscription. Of course, this doesn’t mean you should share prizes to all of your subscribers. This will make you a bankrupt. Think a little bit dodgier!

There are many motivating tricks you can use to attract your customers with an intriguing offer, thus not becoming a looser. One of those tricks is to promise a free item for some particular number of your subscribers. Like, it can be offered to the X-th subscriber to your list.

Anyone will think “this may be me!”. And get subscribed to your list. So, as a result, you’ll gather a massive number of subscriptions and, of course, stay faithful to your users, grant the free item to that X-th subscriber. And everyone is happy!

You get your unit of subscribers thus resulting in more profit with more customers being engaged, and the happy subscriber has his/her free item!

5. Alluring Secrets

Alluring secrets popup

The curiosity moves to many actions that one would not do in other circumstances. This is a known truth about all of us, Homo sapiens. All the subjects and realities covered under a “secret curtain” will undeniably catch anyone’s attention and make them do anything to find out what’s there, under the cover.

You may think what has this to do with collecting subscribers. But this is going to be one of those tricky tips that will bring you more subscribers and thus, more revenue.

Let’s say you are running a blog or writing some tutorial articles for your website. That’s great, actually, and you can use it for gaining more readers that will subscribe to your list. Create a subscription popup, and add some intriguing text that will move the curiosity of your site visitors and will lead them to get subscribed to your newsletter.

The title can be something like this: “Top Secret Tips To Your Success!”. Great, now we have a title, what else do we need? Ah, yes, a piece of info about what your subscribers will get when they are on your list.

Further on, you can add one short explanatory sentence informing your subscribers about the newsletters they will receive, like this: “Subscribe now and get weekly articles for a guaranteed triumph!”


So, the examples mentioned above are the best proof that the most effective way to get more subscribers is to convince them in all the possible ways. Offer discounts, suggest free gifts, engage them with interesting content and be clear in what you share.

These are the golden rules that will surely help you collect more subscribers and grow your sales.

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Published on July 13, 2017 by Ani Poghosian; modified on October 10, 2023. Filed under: .

My name is Ani. I'm a Content Writer at Popup Maker. We are specialized in marketing popups to help our users boost their sales with the use of popups.

2 Replies to “Top 5 Tips to Construct a Perfect Subscription Popup”

  1. Thіs is really fascinating, Уou’re a very professional blοgger.

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  2. Excellent advice. I live the eBook giveaway because it can be packed with helpful tips a reader/subscriber can put into practice immediate.

    I also think you’re right that these popups have to be hurried. Not only do I want to make my decision fast, but when I get into reading an article and get interrupted during paragraph three, I get annoyed and I am no longer interested.

    Let me choose to sign up before I get into the article or I may not sign up.

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