In website design and development, the way the visual elements stand out is what separates a good website from a bad one. A dynamic and foundationally strong website design with creative elements often leaves a good impression on visitors. But nowadays, AI has taken over the world in the way it generates solutions and simplifies many processes, and with its feature of generating images, illustrations, and videos, businesses are now beginning to use AI to generate assets for their website.
With AI tools and simple prompts, businesses can now quickly create professional and brand-aligned visual elements that can keep visitors longer on their pages. In this blog, we’ll look into five essential principles of how AI-generated images and videos can enhance website design for business pages.
If you want to use illustrations masterfully, like gaming sites
For websites that are related to gaming, it isn’t necessary to use professional photos and videos to capture the reader’s attention. If you pay close attention to online poker sites and digital platforms, for instance, it’s not hard to notice how well-designed they are – they have nicely crafted illustrations with poker cards and chips where the colors are attractive. While these well-established sites have professionals working on their graphics, it’s smart to learn from them, understand the main tactics of transferring a message through illustrations, and use AI to create your own variations. Just consider the fact that millions of people globally visit these poker sites given the popularity of the game, and if the designing strategy by such websites satisfies gaming fans globally, then there is something intuitive to adopt.
The main benefit of using AI for creating illustrations is scalability. You can use machine learning and certain prompts to teach AI on learning how to make illustrations from these sites and use a simple command to create a wide variety of assets and illustrations at a large scale. These AI-generated illustrations can allow designers to explore a wide variety of options, such as endless color schemes, custom characters, and creative elements. Moreover, while designers can spend hours creating different variations and poses for the same character or asset, AI can do all this in seconds to attract a diverse audience worldwide.
Enhancing Product Showcases with AI-Generated Images
For eCommerce websites, professional-style models and photos from different angles are necessary to showcase the product from every perspective. On one hand, companies can use traditional photoshoots that take up a lot of time and can be quite costly. However, AI can save so much time and cost by allowing companies to create different product showcases in various settings, styles, or colors. They can just use some sample photos from different angles taken from a normal camera to teach the AI, then give some custom prompts to produce high-quality images in different settings.
For example, AI can generate background settings for clothing items, like the beach, museum, office, or a night out. They can also use advanced AI to create 3D models of their products so that users can zoom in and out and view the product from different angles. Beyond generating new images, AI can also assist in editing existing product images by removing watermarks, upscaling images, and more.
Personalized Marketing Visuals for Targeted Campaigns
In modern marketing, personalization is a must. Doing mass marketing for every audience without any key difference does not yield results like before. Nowadays, marketers need to perform extensive market research and generate different visuals for creating targeted campaigns. For this, AI can help with personalized marketing strategies.
For example, if a business is running a display ad on its website targeting various age groups, it can use AI to design certain visuals that appeal to each age group. The younger generation mostly prefers trendy looks while the older audiences prefer more classic looks. AI can help with understanding market research data and metrics and create different variations in real-time.
This level of personalization can help marketers achieve their goals by increasing engagement and conversion rates. When customers get emails or marketing content that is personalized for them, they feel more compelled to reciprocate and engage with the company in a much more positive manner.
Educational Content Creation for Engaging Tutorials
For business websites that are in the educational sector and create a wide array of educational content like tutorials, learning platforms, or tutor content, AI-generated images, and videos can simplify the process and create more compelling content. For example, a cooking website can use AI to create recipes and cookbooks that can create step-by-step sequences for each recipe that shows the ingredients, preparation steps, and the finished product.
AI can also create animated content that can walk viewers through complicated procedures or product features. The AI can also add interactive elements to each educational piece that adds a level of engagement and simplification to users.
Consistent Brand Visuals Across Social Media and Web
Every company is looking to make its brand consistent across social media and the internet. AI can help businesses unify their brand elements by creating graphics that have a similar tone, color palette, and design across all platforms. This is due to AI’s ability to create variations on a bulk scale that makes it easier to adapt without many complications.
For example, an eco-friendly brand may want to use nature-inspired themes for creating images and videos, and AI can help create these unique visuals for different kinds of platforms and channels without requiring new designs from scratch.
There are many other scenarios to consider where generative AI can do the best job if people know how to use it. Probably the best feature for brands is the current AI assistants’ ability to remember previous conversations, which means ChatGPT, Gemini, and other LLMs can use their memory to keep the branding consistent when it comes to creating digital materials.