Designing a New Brand: What Steps Should You Follow

Designing a brand is not easy, but there are some crucial steps you can follow. Check them out in the text below!

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When it comes to the fun part of setting up a business, it’s still a long and thoughtful process that needs to be done.

However, there are a few steps that you need to follow in order to ensure that everything is done correctly and that you can oversee any errors. We have a simplified guide for you to follow so that you can make the perfect logo.

What kind of logo are you going for?

Mc Donald's logo

The first and most important step is to brainstorm logo ideas for your company. The reason why it’s crucial to come up with a good logo design is that it’s the first visual impression that you’ll be giving to your customers. By creating a professional yet cool logo, you can attract many customers and draw them in visually.

However, it’s important to understand that every element of your logo design is important. The outline of your logo is what represents your company, the colors are what represent the mood of the company and the typography that you choose should have good readability for customers.

It’s also important to determine whether you want to go for a symbol or an icon in order to represent your brand. A symbol is something that gives a visual message to customers, whereas an icon is a visual and clear reputation for your company. For example, if you have a company that sells eco-friendly cups, you can use the earth as a symbol or you can choose a cup as a visual icon.

How can you design your logo?

Person designing with pencil

There are many useful tools out there to use, such as the TRUiC logo maker. It’s free and easy to navigate around on, making it a simple yet exciting experience for you. There are over 700 industries that you can choose from to design your logo and thousands of options to choose from. You can still play around with this free online tool and create a logo that’s unique, memorable, and attractive.

There are many different categories to explore and for all kinds of logos, with the TRUiC logo maker. You can create text designs, graphics, icons, or symbols and font styles for your logo.

This is all cost-effective and saves you the time and money that you would have needed to hire physical professional help.

It’s also easy and free to download your logo, which means that you can try out many different designs and play around as freely as you want to. Once you do choose to download your logo, it’ll be downloaded in high resolution in an SVG format and can be resized to be large or small if needed. This means that you have the flexibility to fit the logo any way you want to and in your own time.

Can you trademark your logo?

Two women in meeting

It’s highly recommended to trademark your logo and you can do this by searching on the trademark search that’s owned by the U.S. Patent and Trademark office. That way you can get results and see if your logo is actually unique, or already in use by an existing business. Once you have completed this step, you can continue to request to trademark your logo through the trademark registration online. There are available resources online to read up on how to register for a trademark logo.

How to market your logo

Once you have completed the simple yet important steps towards designing your ideal business logo, you can begin to market it. This means that you can print out your logo and promote it physically, or begin to advertise your brand online with your logo being the main star of the show.

Our say

Every step towards building a new business is important to carry out carefully; including designing a logo. That’s why it’s best to take advantage of the free available tools online, in order to be able to truly discover the ideal logo design for you, by getting creative and testing out different looks that will match your brand.

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Published on October 24, 2020 by Peter Hughes; modified on October 29, 2020. Filed under: , , .

Peter Hughes is a digital marketing consultant and author. Peter has more than 10 years of experience in SEO and Internet marketing.

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