Affiliate marketing accounts for 15 percent of total digital media advertising revenue. If you’re not using affiliate marketing to promote your business, you’re missing out on a lot of potential earnings.
The key to successful affiliate marketing is a high-quality affiliate website. Whether you’re just getting started in the affiliate marketing world or your current affiliate website could use a little sprucing up, this article is for you.
What is Affiliate Marketing?
Before we get into the specific ways to make your affiliate marketing website stand out, let’s make sure we’re all on the same page about what affiliate marketing is. Affiliate marketing involves paying a certain individual a small commission when they refer people to your business.
For example, many online businesses work with bloggers or social media influencers and hire them as affiliates. Every time a customer makes a purchase from the business based on the affiliate’s recommendation, that affiliate earns money.
Affiliate marketing is a very popular way for people to make money online, and it’s a highly effective way for businesses to spread the word about their products and expand their audience.
Benefits of Affiliate Marketing
There are lots of reasons to include affiliate marketing as part of your business’s marketing strategy. The following are some of the greatest benefits that affiliate marketing has to offer:
Affiliate marketing is performance based. Affiliates only earn a commission when they do a good job of referring customers to your site. Because of this, affiliates are usually highly motivated to promote your business and encourage their followers to work with you.
Grow Your Audience
Affiliate marketing is great for spreading the word about your business and getting it in front of people who never would have known about it otherwise. If your affiliates have an established and engaged audience, members of that audience are going to be willing to try out your products or services.
Working with affiliates can help to promote brand loyalty and improve your business’s reputation, too. Most of the time, members of an affiliate’s audience place a lot of trust in them. If they recommend your brand, members of their audience are going to trust your brand by default.
Affiliate marketing is highly cost-effective, too. You only have to pay affiliates based on their referrals, so you don’t have to worry about spending a lot of money on tactics that aren’t effective.
Affiliate Website Design Tips
In order for your affiliates to be successful, they need to have a great affiliate website. Here are some tips that you can pass along to help them get people interested in what your business has to offer:
Choose the Right Domain
The right domain name is crucial to getting people to visit an affiliate site. Ideally, the domain name will be relatively short, unique, and easy to remember. Do some research to find out which domain names are available before you decide to commit to one.
Make Links Easy to Click
One of the main points of an affiliate site is to get people to click on affiliate links. The easier it is for people to find and click on these affiliate links, the better.
Make sure they’re prominent, but avoid making them appear to “salesy.” They still need to fit in with the content being shared on the site.
Produce High-Quality Content
Speaking of content, it’s important for affiliate sites to feature high-quality, unique content.
The information shared on the site should provide value to readers and visitors. If it seems pointless or as though it’s only meant to sell products, people are going to be unlikely to click on any affiliate links.
Reviews and testimonials are highly effective when it comes to convincing people that they ought to invest in a particular product or service. Feature reviews and testimonials on your affiliate site to back up products and services and provide additional credibility.
Avoid Using Too Many Images
Large numbers of images on a website slow it down. Remember, nobody wants to stick around and shop through a slow website. In fact, slow loading speeds are one of the worst things for SEO.
Keep it Simple
Having lots of images on your website also causes it to look cluttered and messy. Aim for a simple, streamlined layout for your site instead.
This will make it easier for people to navigate and increase the likelihood that they’ll stick around long enough to actually consider making a purchase.
Make it Easy to Subscribe
If you have an email list and want people to sign up for it when they visit your site, it’s important for them to be able to subscribe easily. Try featuring a subscription form on each page of the site. Make sure that form is short and easy to fill out, too.
Include a Contact Page
A contact page is a must for any website. It provides credibility and lets people know how they can get in touch with you. Remember, the more visitors are able to trust you, the more likely they are to click on your affiliate links.
Hire a Professional
If you’re having a hard time handling the process of designing your affiliate website, you might want to consider hiring a professional to help you. A professional can help you learn more about the ins and outs of website design and make sure your website is aesthetically pleasing to visitors and easy for them to navigate.
Need More Website Design Tips?
As you can see, there are lots of steps you can take to design a great affiliate website and reap all the benefits that affiliate marketing has to offer. Now that you know what to do, it’s time to get to work on your website!
Do you need to more help designing an affiliate website for your business? Are you looking for tips to help your website stand out? If so, we’ve got lots of other resources available on our site. Start by checking out this article on business website design today.