4 Ways to Integrate Automation in Your Email Marketing Strategy
Let’s be brutal here. Email marketing isn’t for the weak of heart. You don’t just churn out content and broadcast them to everyone on your mailing list. For example, are they in the mood for one of your discount offers? Do they require further nurturing with more informative content? It’s all about sending the right… Read More
What is A/B testing and how does it work?
Data is a huge deal in online business. No self-respecting marketer, manager, or leader makes decisions without analyzing the data. Why? Because data is evidence that ensures that the decision won’t be made on instincts. If you’re wondering what it is, read below. What is A/B Testing? A/B testing is defined as a method of… Read More
5 Essential Web Design Tips for Startups
Having a digital presence is essential for many startups because it shows customers that you are a credible business. As a new startup, you have probably already sparked some interests in your company and what it does; therefore, take this opportunity to drive traffic to your website. Some of the best website designs are intuitive,… Read More
WordPress SEO Mistakes that Can Wreck Your Website’s Conversion Rate
Just when you think you know everything about SEO or Search Engine Optimization, something happens and reminds you how complicated it can be. There are too many variables involved — so much that even experienced digital marketers overlook certain aspects of their WordPress SEO from time to time. But that’s to be expected. After all,… Read More
How to Fasten Your Service without Growing Support Team
As your website keeps attracting more visitors who are willing to convert, you’ll inevitably come down to a breaking point: your customer support system won’t meet all needs. In theory, it’s essential for the customer support team to grow proportionally to the business. In practice, however, that theory doesn’t always work. If you keep hiring… Read More
Bulletproof Tips for Protecting Your WordPress Site from Hackers
You can hardly find a CMS more popular than WordPress nowadays. Millions of sites are produced on WordPress every year, and developers select it as their preferred CMS because of its ease of use, a variety of plugins, and user-friendliness. However, despite its immense popularity, the same cannot be said about its safety. Unfortunately, a… Read More
Why You Should be Using a VPN and How to Choose the Right One
In this days and age, much of our life gets transmitted over the internet, which is inherently insecure. Yet, it is possible to repel the forces arrayed against what you hold dear. Namely, there is no shortage of versatile VPN services to employ. The sheer number of them makes things a bit difficult, though. Namely,… Read More
Landing Page Design & Optimization
If you’re running a business, you probably know how important it is to have a good online marketing strategy. With the help of the internet, your business can expand, evolve, and become something you never thought it would. But to fully maximize your business’ potential, you need to create an enticing and useful landing page… Read More
5 Ways to Boost Page Views in WordPress
Building up your WordPress site brand recognition and user trust can be a tough task. When you also have low page views and high bounce rates, then it’s going to reflect poorly on your brand. But how do you keep your visitors from leaving your site? It’s not easy, that’s for sure. Thankfully, there are… Read More
How to Create Abandoned Cart Emails That Work
E-commerce is a dynamic business that requires around-the-clock service. Even if you write impressive product copies, create attractive images, and perfectly optimize a website, there is still a lot of work to do if you want to enhance online sales. According to the research, the average cart abandonment rate is almost 80%. It’s not impossible… Read More