What Does a Graphic Designer Do and What Should You Expect When Working With One?
60.8% of marketers believe that good graphic design is integral to successful marketing. So what exactly is graphic design? And what should you expect? If you have ever wondered what does a graphic designer do and what is it like working with one, you should read on to learn everything you need to know. So, What Does… Read More
The Top Characteristics of High-Converting CTAs
What is it about some calls to action (CTAs) that make them convert better than others? Many different factors come into play, including the overall design of the site and the target audience. An average click-through rate for CTAs is 4.23 percent. Of course, this varies by industry and individual button. But as a rule… Read More
How to Set a Digital Marketing Budget: Your Complete Guide
Research shows that most businesses dedicate around 20-30% of their total budget towards marketing. However, each business is different, and you may find it challenging to decide how much you need to budget. . Below you’ll discover some suggestions that’ll help you create a digital marketing budget for your business. Use these tips, and you’ll… Read More
Google Analytics CRM Integration
Many tools allow you to affect sales positively and increase the effectiveness of marketing activities. However, one of the most personalized is the internal base. You should get to know what they are guided by, and how it is more convenient for them to buy. In this article, we will describe how to work correctly… Read More
How the Next Evolution in Marketing Funnels Can Transform Your Business
More businesses today are using marketing funnels to turn leads into customers and increase their customer lifetime value. However, the majority of these businesses are building their campaigns on static marketing funnels. These funnels are typically made of drip marketing emails. However, they are still a big step down from truly maximizing each lead and… Read More
10 Easy Tips to Rank Better
If you want to give your site significant exposure, you could try to improve its rank on the search engine results pages (SERP). There are plenty of SEO (Search Engine Optimization) practices out there to help you improve your rank. Many of these practices are easy to implement too, and when used together will definitely… Read More
3 Ways to Prioritise Cyber Security in Your Digital Marketing Strategy
Cybersecurity risks, broadly speaking, for businesses are generally twofold. One, your access to your digital channels may be compromised. Second, your customer data may be breached or poached. Globally, a data breach costs businesses about $3.86 million (in the US, the average jumps up to $8M). Given the significant financial consequences as well as the… Read More
11 Ways to Increase Your Website’s Value
Forget about online website value calculators. Regardless of the type of website you own (an Amazon FBA website, an eCommerce website, a lead generation website, or a blog) if you want to sell your website or simply build a better online business, you need to put some work into it. Here are 11 tips to… Read More
How to Create a Landing Page that Converts
Conversion rates vary a fair bit depending on what industry you’re in. But, did you know that industry average conversion rates aren’t applying to the top 25% of sites? That’s right, with a few simple guidelines you have a higher chance to turn the traffic into valuable clicks. Although traffic is the lifeblood of any… Read More
Adding Videos To Your Site Made Easy With Right Plugins
It is close to mandatory these days to have a video, or two, or much more, on your site. Videos are an effortless way to stand out from the competition, as they provide more value to a user than any other type of content you could create. Video tutorials explaining your product are incredibly effective… Read More