Whether you’re in the business of repairing roofs or remodeling dining areas, you need to realize that you might not be the only contractor operating in the area. For the most part, you have competitors who are performing better in getting more projects and expanding their services to other areas. This shouldn’t intimidate you, since you would still have a chance at growing your business and overcoming the competition. It all boils down to how well you structure your online marketing efforts.
No successful contractor will have reached their current level of success without investing ample time and resources in social media, content marketing, and other channels that can help raise brand awareness. You want your business to rise above the challenges you’re facing by implementing a more effective digital marketing campaign. All it takes is knowing how you can develop your online presence using the right tools and strategies. Consider these five tips for success:
1. Build a professional website
No matter how small an operation you run, your business can benefit massively from having an official website. Clients with home improvement needs will want to know if you’re the right person to talk to. This is something that old-fashioned word-of-mouth marketing may fall short of accomplishing. With a website, you tell your clients you’re a legitimate business that has a proven track record in the areas you specialize in.
It’s only a matter of building a website that’s easy to navigate and provides ample information about the services you offer. You may also include testimonials and reviews from past clients who can boost your credibility. Consider building a web development team that can help with the design, layout, production of search-optimized content, and technical maintenance.
2. Double down on social media
Don’t expect most of your clients to come from organic website visits. Many of your leads may come from social media platforms like Facebook and LinkedIn. Investing in your social media presence allows you to reach out to local clients who rely on these platforms to look for contractors to help with their home improvement projects.
Build a professional page that includes details about your business, including its location as well as your phone number so people can talk to you. Other than that, consider posting regularly on your social media pages. Publish posts promoting your services as well as videos and short reels that highlight your unique value proposition. When done right, social media marketing can help increase brand awareness and bring in homeowners who are eager to have you on board.
3. Invest in pay-per-click campaigns
Using social media doesn’t guarantee immediate returns unless you’re able to come up with clever content with viral potential. To further boost your online traction, you may want to run online ads on Google’s Search and Display Networks. These enable you to promote your company to people who are actively looking for the services you offer using keywords.
However, setting up PPC campaigns can be complicated considering how much it costs to produce tangible results. You can opt to delegate the task to a digital marketing service with experience in your field. If you’re a contractor specializing in landscaping and curb appeal improvement, reach out to landscaping PPC services that can help you maximize the ROI you get from online ads.
4. Leverage email marketing
Email marketing is still an effective way to reach out to high-value clients such as real estate investors in the fix-and-flip niche or commercial developers looking for more hands for their latest projects. You only need to build a mailing list using your website.
You can also mine for leads that match your preferred client profile. Be sure to optimize the content of your emails and scrub your mailing list of redundancies and invalid addresses. It also helps to use proper domain authentication and avoid crafting subject lines and email bodies that may contain spam trigger words.
Endnote
If you want your services as a contractor to get the visibility they deserve, start by building an effective online marketing campaign focusing on growing your digital presence.