Price Personalization – How to Use Competitor Data for Dynamic Discounts?
Price personalization refers to a pricing strategy where a customer’s price is adjusted based on their purchase history, demographics, and even online activity. Personalization helps companies with revenue optimization because they are tailoring their prices to their customers. On the contrary, dynamic pricing uses external information such as market signals, demand changes, and even the… Read More
Personalizing the Customer Journey: The Key to Successful Digital Marketing
If you’ve been in the digital marketing world for a while, you might have heard the term “personalizing the customer journey.” But what exactly does that mean? In simple terms, it’s all about creating a unique and tailored experience for each and every one of your customers. Now, you might be thinking, “Why is this… Read More