Softorbits’ Perspective: Why Simple Tools Often Outperform Complex Software
Today, feature-rich platforms are at the core of the image editing ecosystem, and are seen as an example that other companies need to follow if they want to succeed in the industry. Despite that, over 300,000 users rely on simple editing utilities developed by SoftOrbits, a company founded in 2006 by Eugene Ustinenkov. The company… Read More
AI Content Guardrails: Style, Sources, Safety
As artificial intelligence (AI) becomes increasingly embedded in content creation and digital interactions, concerns around authenticity, appropriateness, and credibility have grown. These concerns have led to the development of AI content guardrails—mechanisms and guidelines designed to ensure AI-generated content aligns with ethical standards, brand voice, and public safety. Guardrails function as the invisible hands guiding… Read More
Retail Media 101 for Brands Under $10M
In today’s increasingly complex digital marketplace, retail media has emerged as a pivotal advertising channel for brands of all sizes. Yet, for smaller brands—those generating under $10 million in annual revenue—the world of retail media can seem overwhelming. In this guide, we’ll break down retail media, explain its significance, and outline actionable strategies specifically for… Read More
Schema for B2B: Product, Review, and Organization
In the modern digital economy, the importance of structured data has grown significantly — especially for B2B websites where potential clients rely on clarity, trust, and transparency. Business-to-Business (B2B) interactions are more complex than Business-to-Consumer (B2C) ones, which makes correctly implementing schema markup strategies essential. Schema.org provides structured data vocabulary that helps search engines better… Read More
Improving Site Search Relevance With Signals
In an era of growing digital content and high user expectations, ensuring that website visitors find the right content quickly and efficiently is paramount. Traditional keyword-based search often falls short, especially for e-commerce platforms, news media sites, and enterprise knowledge bases. To bridge this gap and deliver more tailored results, organizations are turning to the… Read More
How to Optimize Website Development for Better User Engagement
Creating a website that captivates users is about more than just getting it online—it’s about building an experience that keeps visitors engaged and coming back. As an SEO engineer, I’ve seen how strategic website development can boost user engagement, leading to longer visits, lower bounce rates, and better search engine rankings. Here in this tutorial,… Read More
Data-Driven Content Ideas: How to Mine Search Console (2025)
Imagine carving out a high-performing content strategy not from guesswork or trends but from data you already own. In 2025, the importance of mining your own data sources, particularly Google Search Console, has never been more relevant. This underutilized treasure chest holds actionable SEO insights that savvy content marketers, SEOs, and business owners are using… Read More
Webhooks 101 for Non-Engineers
Have you ever wondered how different software tools seem to communicate with each other almost magically? For non-engineers, the world of software integrations can seem mysterious and overly complex. One of the terms that often comes up in this landscape is webhooks. While it might sound deeply technical, understanding webhooks doesn’t require a background in… Read More
Cloud Hosting: Kinsta vs WP Engine vs Cloudways (2025)
When selecting a managed cloud hosting provider in 2025, three names frequently rise to the top: Kinsta, WP Engine, and Cloudways. Each platform brings unique advantages to the table and fits different types of users — from bloggers and small businesses to high-traffic eCommerce sites. As cloud technology continues to evolve, performance, support, scalability, and… Read More
A/B Testing Pitfalls: Power, MDE, and Peeking
You’re testing two versions of your website. Version A is the original. Version B has something new. Maybe a different button color. Or a new headline. You want to see which one works better. Sounds simple, right? Welcome to the world of A/B testing. It’s powerful. But it can be tricky. If you’re not careful,… Read More