WordPress has grown from a simple blogging platform to a robust content management system used by millions of websites worldwide. One of its most impressive uses is powering eCommerce platforms. Thanks to a wide variety of plugins, WordPress allows anyone to sell physical and digital products with ease. If you’re looking to turn your WordPress site into a fully-functional online store, choosing the right plugins is essential for success.
In this article, we’ll walk you through some of the best WordPress plugins for selling products, each offering unique features tailored to particular needs. Whether you’re selling hand-crafted goods, digital downloads, or subscription services, these plugins will help streamline operations and boost sales.
1. WooCommerce
By far the most popular and comprehensive eCommerce plugin for WordPress, WooCommerce powers over 30% of all online stores globally. It is an open-source solution maintained by Automattic, the company behind WordPress.com.
- Customizable product pages including variations, attributes, and custom fields
- Built-in payment gateways such as PayPal, Stripe, and bank transfers
- Extensive add-on library for subscriptions, memberships, bookings, and more
- Inventory management and seamless tax calculations
Whether you’re starting with a few products or managing hundreds, WooCommerce provides a scalable and reliable foundation for your online store.
2. Easy Digital Downloads (EDD)
If your primary focus is on selling digital goods like software, music files, or eBooks, then Easy Digital Downloads is your go-to plugin. Designed specifically for digital sales, it offers a streamlined experience for both sellers and buyers.
- Supports multiple file downloads per product
- Built-in customer management and detailed reporting
- Flexible discount codes and promotional tools
- Integration with popular payment gateways
EDD is lightweight yet powerful, making it ideal for developers and creatives looking to monetize their digital offerings without unnecessary complexity.
3. MemberPress
For those offering membership-based content or subscription products, MemberPress is one of the most trusted solutions available. It integrates effortlessly with WordPress and offers deep control over access to various parts of your website.
- Advanced access rules for member-only content
- Recurring payments and subscription management
- Coupon and discount support
- Built-in reporting and analytics
Whether you’re offering online courses, exclusive blog posts, or a product subscription service, MemberPress allows you to manage it all with clarity and control.
4. WP Simple Pay
If you’re not looking for a full-blown store and just want to accept simple, one-time or recurring payments via Stripe, then WP Simple Pay might be the solution. It’s easy to use and doesn’t require a cart or checkout page.
- No need for a complete shopping cart interface
- One-time and subscription payments using Stripe
- Custom payment forms with drag-and-drop builder
- PCI compliance without additional headache
This plugin is perfect for freelancers, consultants, and service providers who need a professional yet straightforward payment solution.
5. Ecwid Ecommerce Shopping Cart
Ecwid is a cloud-based eCommerce platform that offers a plugin to integrate with WordPress. It’s ideal for users who want to manage their store from multiple platforms, as it allows syncing between WordPress, Facebook, Instagram, and even marketplaces like Amazon.
- Multi-channel selling capabilities
- Mobile POS and inventory sync
- Localization and multilingual support
- Free plan available with basic features
Ecwid offers a lot of flexibility and is especially useful for businesses aiming to expand their online presence beyond just a WordPress website.
Final Thoughts
Selecting the right plugin for selling products on WordPress largely depends on the type of product you sell and the features you need. While WooCommerce is the go-to for a traditional online store, Easy Digital Downloads and MemberPress offer streamlined solutions for specialized needs.
Invest time in evaluating your product catalog, payment preferences, and customer experience goals, then choose the plugin that best aligns with your objectives. With the right tools in place, your WordPress site can become a powerful engine for eCommerce success.