5 Tips for Designing a Website That Google Will Love
Good design is like a refrigerator – when it works, no one notices, but when it doesn’t, it sure stinks. This frequently cited quote by Irene Au, former Global Head of User Experience at Google, cuts to the chase and explains why good design is so important. And given that Google processes 1.2 trillion searches… Read More
What Does a Graphic Designer Do and What Should You Expect When Working With One?
60.8% of marketers believe that good graphic design is integral to successful marketing. So what exactly is graphic design? And what should you expect? If you have ever wondered what does a graphic designer do and what is it like working with one, you should read on to learn everything you need to know. So, What Does… Read More
The Top Characteristics of High-Converting CTAs
What is it about some calls to action (CTAs) that make them convert better than others? Many different factors come into play, including the overall design of the site and the target audience. An average click-through rate for CTAs is 4.23 percent. Of course, this varies by industry and individual button. But as a rule… Read More