Behind every successful YouTube channel, there is a great content creation strategy. It takes a lot of time and resources to create fresh and engaging videos. Instead of constantly making new content, why not leverage your existing videos? Turning old content into a tool that can help you grow your subscribers is not only efficient, but it is also incredibly effective. With using tools like Gyre that offer 24/7 live streaming of pre-recorded videos that can be quite simple to do.
Here’s our small guide that will help you to make a new purpose out of your old content and will outline how to use it to grow your YouTube subscribers at a good pace.
Why is it Good to Use Old Content Again?
Your old content is, of course, a valuable part of your channel, and it can still be used to engage new viewers, even though it has passed some time since you posted it. Here’s why it can be good for you to use your old content again:
- It Can Help You to Reach New Viewers: Some new subscribers may not have seen your old videos, especially if your audience has had a significant growth.
- You Can Increase Watch Time: Repackaging and streaming older videos can drive consistent traffic, and that can boost your channel watch time and also improve the algorithm.
- Easily Maximize ROI: Repurposing minimizes production costs and extends your content’s lifecycle at the same time.
- It is Algorithm-Friendly: YouTube likes channels that update content frequently or host live streams.
Step 1: Identify High-Performing Content
Before repurposing, you need to find the best pieces of your old content. That is how you will see what is worth recycling. Here is how:
- Analyze Analytics: YouTube Studio is a great tool that will help you to identify your videos with high watch time, engagement, views, or combination of those.
- Focus on Topics That Are Always in Trends: Use content that is still relevant regardless of when it was published (material that doesn’t get old or hasn’t changed through the years).
- Review Feedback: Read comments for viewer suggestions or questions that are frequently asked to create the best strategy.
Step 2: Make 24/7 Live Streams from Your Old Videos
With using tools like Gyre, you can quickly turn old videos into whole-day live streams in order to boost engagement and watch time.
How to Get Started with Gyre:
- Upload Pre-Recorded Content: Choose videos from your library that align with the topic of your stream.
- Set Up Playlists: Create a seamless playlist to loop your content, ensuring there are no interruptions.
- Customize the Stream: Add your logo, overlays, or custom messages to put some branding on your stream.
- Go Live: With a few clicks, Gyre is automating the process and is starting your 24/7 live stream.
By streaming all the time, you keep viewers engaged, drive interaction, and attract new subscribers
Step 3: Create a Good Playlists to Drive Engagement
Playlists are a powerful way to organize and showcase your old videos effectively. Here’s how to optimize them for growth:
- Categorize by Topic: Group videos by theme (e.g., “Best PC Tutorials” “Excel Tips”).
- Prioritize Popular Videos: On the top of your playlist, there should be your top performers.
- Use Keywords: Search-friendly terms should be included in your playlist titles and descriptions to enable the best possible discoverability.
Step 4: Update and Enhance Old Content
Your videos can be more relevant and engaging by adding a bit to them:
- Add New Intros/Outros: Create a fresh introduction or conclusion that highlights your current goals or invites viewers to subscribe.
- Optimize Titles and Thumbnails: Titles and thumbnails should be updated to reflect newset trends in order to attract more clicks.
- Pin Comments: Using the pinned comment feature is a great way to motivate your viewers to see related content or your live stream.
Step 5: Promote Your New (Old) Content
Visibility is key to maximizing the impact of your repurposed content. You can learn how to promote it effectively:
- Utilizing Social Media: Share clips or highlights from your stream on social media like Twitter, Instagram, and TikTok.
- Embed in Emails: Add some links to your live streams or playlists in your monthly newsletters.
- Collaborate with Others: Partner with other creators and create a cross-promotion to help with each other’s streams or videos.
Step 6: Monitor and Adjust
Using tools like Gyre’s analytics dashboard, you can easily track the performance of your new-old content and make the changes that have to be made:
- Watch Time: See which videos retain viewers for the longest time and focus on creating similar content because that also has the chance to become viral.
- Engagement Metrics: Monitor likes, shares, and comments to find out what viewers are interested in.
- Subscriber Number: Track how many new subscribers you got after utilizing your streams and playlists.
Success Story: The YEES Channel
The YEES Channel used Gyre’s 24/7 live streaming tool to turn its old content into a subscriber growth tool. By streaming pre-recorded videos of their hamster maze challenges, they achieved:
- 79% Increase in Watch Time
- 72.1% Subscriber Growth
- 41.9% Higher Audience Retention
This case highlights the potential of what 24/7 streaming can do to your channel to engage viewers and grow the channel in general.
The Ultimate Tool for Repurposing Content
As already said, Gyre is the process of turning old videos into a powerful subscriber growth tool very easy. Here’s why it’s the best choice at the market nowadays:
- Automation: Launch streams effortlessly with minimal manual effort.
- Customization: Add branding elements and tailor streams to your audience has never been easier.
- Analytics: You can access real-time data to fine-tune your channel strategy.
It doesn’t matter if you are an educator, sports trainer, vlogger, gamer, or content creator, Gyre is a versatile platform that helps you achieve consistent channel growth at the best rate.
To Conclude
Repurposing old content isn’t just a time-saver; it’s a strategic move to grow your YouTube channel. Using tools, you can transform your videos into engaging streams live 24/7, increase the watch time of your audience, and attract new subscribers.
Don’t let your existing content just to sit there in the archive—turn it into a dynamic content that keeps your audience engaged and your channel growing. Get started today and watch your subscriber count multiplying!