Ever wonder how products follow you around the internet? You see something once on Amazon, and next thing you know, it’s popping up on every site you visit. That, my friend, is the magic of Sponsored Display Ads on Amazon. And guess what? You can use that power too!
Let’s dive into how Sponsored Display works — and how you can use it to grow your business. Don’t worry, we’ll keep it fun, friendly, and easy to understand.
What Is Sponsored Display?
Sponsored Display is a type of Amazon advertising. It lets sellers show ads both on and off Amazon. These ads help you reach shoppers:
- Who looked at your product but didn’t buy
- Who bought similar items before
- Who shop in your category
It’s like giving your product superpowers to find the right people.
The Power of Amazon Audiences
Sponsored Display uses something called “audiences.” These audiences are groups of people with certain shopping behaviors. Amazon tracks what people look at, click, and buy. Then it helps you show your ads to shoppers based on that behavior.
There are three main types of audiences. Let’s meet them!
1. Views Remarketing
This targets people who viewed your product but didn’t buy. Maybe they liked it, got distracted, or needed more time. Sponsored Display helps you remind them to come back and finish the job.
- Great for “almost” customers
- Encourages repeat visits
- Can boost conversions
2. Interests
This lets you reach people based on their shopping interests. For example, if you sell yoga mats, you can target users who browse yoga gear and fitness items. Even if they’ve never seen your product before, your ad can still grab their attention.
- Finds new potential buyers
- Expands your reach
- Great for brand awareness
3. Product Targeting
Fancy showing your ad next to competitor products? Product targeting makes that happen. You can show up right where shoppers are browsing similar or rival items. It’s a great way to steal the spotlight.
- Targets specific products and categories
- Chance to convert competitor traffic
- Helps you win market share
Where Do Sponsored Display Ads Show?
These ads don’t just stay on Amazon. They spread across the web — on blogs, apps, and news sites. Here’s where they can appear:
- On Amazon product detail pages
- On customer review pages
- In shopping results
- On third-party websites and apps
Your products can follow shoppers wherever they go. Neat, right?
Why Use Sponsored Display?
Still not sure why Sponsored Display is worth it? Here’s what it brings to the table:
- Increased visibility: More eyes on your product, more chances to sell.
- Smart targeting: Reach the right people, not just more people.
- Easy setup: Set up your campaign in minutes — no marketing degree needed.
How to Get Started
Setting up Sponsored Display on Amazon is simple. Here’s a quick roadmap:
- Go to your Amazon Seller Central account.
- Click on “Advertising” and choose “Campaign Manager.”
- Select “Sponsored Display” as your ad type.
- Pick your targeting (views, interests, or products).
- Choose the product you want to advertise.
- Set your daily budget and bid.
- Launch!
Once your ad is running, Amazon takes care of the rest. You just sit back, monitor performance, and tweak things as needed.
Tips for Beginners
Here are a few quick tips to help you start strong:
- Start with a small daily budget to test what works.
- Use views remarketing to capture warm leads first.
- Always review reports to see what’s performing well.
- Don’t be afraid to adjust your bids.
Remember: advertising is a game of testing and improving.
Final Thoughts
Sponsored Display gives you smart tools to grow your business fast. It’s easy to use. It reaches the right shoppers. And best of all — it works even when you’re not watching!
So go ahead. Try it out. Let your product do a little advertising of its own. Your future customers are already out there — and with Sponsored Display, they’ll know where to find you.