Your site is the platform that welcomes your prospects and points them towards your valuable content and quality products.
However, many entrepreneurs and webmasters fail to realize the importance of a great UX design. When you welcome someone in your house, you always want to look it clean and welcoming. This way, the guests will have a good experience and may pay you another visit later.
Perceive your website’s user’s experience the same way, and you’ll improve your business results in no time. In today’s post, we’re presenting 20 ways to make your business website more user-friendly. Pay attention and try to implement everything you find useful. Knowledge without action leads to no results, so ensure you implement what you learn here!
1. Optimize for Mobile
People use their smartphones more than they use their PCs since 2016. That’s a fact. If you want your website, content, and products be visible to these people, your site needs to be optimized for mobile, and it should have a responsive design.
2. Make Your Pages Load Fast
Every user will hate waiting for the pages to load, especially if it takes a few seconds for a new page to pop up. Improve your site’s loading speed by removing big files from your database, by using a premium hosting service, and by using the right platform or code design.
3. Use More White Space
You should begin using white space, as it’s proven to bring significant benefits regarding user experience. It makes your content easier to digest and comprehend, and it’ll improve your users’ experience during the stay.
4. Make Your Site Visually Appealing
Everybody loves high-quality images that have meaning or are simply beautiful. Try to aim for a balance between simple (minimalistic) and visual (powerful design and inbound video content).
5. Offer Easy Navigation
Your users visit your website for a reason. They’re seeking information concerning a subject, and their primary goal is to reach the end of the process. Make it easy for them by offering a user experience that allows them to skip through the pages and reach their destination quickly.
6. Find and Replace Broken Links
Find and fix all the broken links of your platform by using different website repair tools. You should never allow people to click on links that result in errors, as it’ll damage your brand’s reputation.
7. Use Powerful Images
Add powerful images to your content. When people read and digest your message, a great picture will make the whole difference.
8. Don’t Forget About any Important Pages
Every reputable website presents important pages such as: About Us, Contact, Privacy Policy, Terms & Conditions, and Disclaimer. Add these to improve the trust of your prospects.
9. Add Attractive CTAs (Calls-to-Action)
You should leverage calls-to-action to lead the prospect to the best information you’ve got. Moreover, you should also find good spots to link towards your sales copy and social media channels.
10. Use Short Videos to Illustrate Your Company’s Culture
As a prospect, it’s likely that you’ll enjoy a short and precise presentation of the products that you’re considering to buy. Offer that experience to your potential customers, and you’ll improve both your sales performance and your brand’s reputation.
11. Precise Hyperlinking
Use hyperlinks only when you have to and try to place them only on the right words. Using too many hyperlinks might result in poor content design, making it harder to read and process.
12. Use Bullet Points
Bullet points are great because they help you capture your reader’s attention with much ease. Splitting your information into pieces is productive because it also makes it easier to understand and digest.
13. Pay Attention to Headings
Mark Patterson, a writing expert at Essay Geeks, suggests that “Headings are important because they’re the very first thing that your customers will notice. If your headlines are attractive and powerful, they’ll attract more readers, and it will ultimately lead to more potential customers.”
14. Leverage CDNs (Content Delivery Networks)
Content delivery networks let you use different web hosting servers from different countries so that you can direct your traffic according to their location. This will improve the site’s loading speed and your user’s experience per total.
15. Use Fewer Fields in Forms
Forms are supposed to be quick and easy. Don’t give your prospects too much hustle by adding lots of forms. Keep it short and simple.
16. Do the Proper Targeting
Nobody likes ending up in a remote place on the web. That’s why you should target your audience properly and only appeal to people that are interested in your content/products.
17. Offer Different Language Options
If you believe it’s worth the time, money, and energy, you could offer different language options to your prospects. Some would enjoy consuming your content reading native language subtitles. See if it’s worth the investment and decide whether you should give it a shot!
18. Give the Prospect a Chance to Connect
Your first-time website visitors might fall in love with your work in a second. They’ll want to connect with you, so give them a chance to do so by offering the proper contact information such as social channels, email opt-in, or even a business phone number.
19. Acknowledge the Big Picture of Your Funnel
You need to put yourself in your first-time website visitor’s shoes and go through the journey that your site offers. Perceive it from different perspectives and see how you can improve the process of the everyday user.
20. Use Analytics and Optimize Consistently
To find the proper optimization solutions for the UX that your website offers, you should consistently analyze your performance by using website analytics tools. Then, you should brainstorm and note all the solutions that might be worthy of your time. Prioritize and start optimizing until you’re satisfied with your results.
Making your business website welcoming and pleasant to the eyes of the unique viewer is a challenging task. There are lots of ways in which you can optimize your site, and you should prioritize and focus only on the ones that suit your unique organization. Follow what the big players do and add your twists. This is a process, so stay patient and consistent.